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Roger Moreland Partnership Manager, England Golf Partnership

Roger Moreland Partnership Manager, England Golf Partnership. SETTING THE SCENE. A quick journey through some facts & figures ……. GOLF: THE STATE OF PLAY?. Golf is ranked 4 th in the sports regularly participated in once per month.(Mori).

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Roger Moreland Partnership Manager, England Golf Partnership

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  1. Roger Moreland Partnership Manager, England Golf Partnership

  2. SETTING THE SCENE • A quick journey through some facts & figures ……..

  3. GOLF: THE STATE OF PLAY? • Golf is ranked 4th in the sports regularly participated in once per month.(Mori). • Golf is the 3rd most popular sport for participation behind swimming & cycling. (Mintel). • Golf retains a position in the top 10 (no 9) most popular sports amongst adults (by playing, watching or reading about it). (Mintel). • Golf (4.7%) & Football (4.4%) are by far the most popular sports based on competitive commitment. (Mintel).

  4. THE GOLFER • The age profile of regular golfers has risen since 2002.(Sports Marketing Surveys). • There is a high proportion of golfers aged 55+.(Sports Marketing Surveys). • The average age of the female golfer is 55+. (LGU). • A third of 12-19 year olds have an interest in golf. (Sports Marketing Surveys).

  5. THE GOLFER • 15-19 year olds are likely to play golf to some degree, as well as many other sports. However, many of them abandon the game in their 20s. (Mintel). • 11% say they may take golf up in future, with 55% of these being between the ages of 15 & 24. (Mintel). • 81% of women and 51% of men say they never see themselves playing golf. (Mintel). • 40% of potential golfers say they haven’tthe time to play golf. (Mintel).

  6. MEMBERSHIP • The highest percentage of members of golf clubs are aged 55+(Sports Marketing Surveys) & the average age of female golf club members is 55+. (LGU). • At the average club under 10% of club memberships are juniors; 77% are adult men. (Mintel). • About 40% of players are club members. (Mintel). • The contribution of membership fees to the annual income for clubs usually represents between 50% and 70% of annual income. (Mintel).

  7. ECONOMICS • The golf equipment, clothing and footwear marketin the UK is worth c £465m per year. (Mintel). • The spend of club members on playing is c £550m per annum. For non club members it is c £500m. (Mintel). • More people are moving into the 45+ stage of lifewhen they generally have more time for expensive leisure pursuits such as golf. (Mintel). • Playing golf is disproportionately weightedtowards ABs & C1s & this section of thepopulation is on the increase. (Mintel).

  8. ORGANISATION • 34 counties across the country all being encouraged to develop County Golf Partnerships. • 1,921 affiliated clubs with 2,007 courses; 706 golf ranges. • 868,544 members of golf clubs – average of 457 members per club. • c 1.6m non members playing 0.9 rounds per month.

  9. THE MAIN BARRIERS • The main barriers preventing people taking up golf are: • Time; • Cost; • Stage of life; • Image of golf; • Male domination; • Competition from more leisure activities. (Mintel).

  10. FUNDING IN 2005/06 • In 2005/06, the investment in WSP activity was:

  11. COMPARISON BETWEEN 04/05 & 05/06 • Sport England award investment in WSP activity was:

  12. COMPARISON BETWEEN 04/05 & 05/06 • ……. and the changes and progress made have been recognised by Sport England with further investment: • Community Club Development Programme investment of £1.2m; • Volunteer support through ‘Step Into Sport’ in 2006/07 through the resources to appoint a Volunteer Manager; • School-Club links award more than doubled in 2006/07.

  13. GROWING THE GAME More Volunteers & More Support For Volunteers More People Playing More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  14. Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing ENGLAND GOLFPARTNERSHIP GROWING THE GAME More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  15. Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Whole Sport Plan GROWING THE GAME More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  16. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing National Direction More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  17. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Support For Clubs, Counties & Education Institutions More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  18. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Team England & Professional Circuit More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  19. Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing COUNTY GOLFPARTNERSHIPS GROWING THE GAME More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  20. Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing County Development Plan GROWING THE GAME More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  21. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing County Priorities More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  22. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Support For Clubs & Schools More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  23. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Talent Development More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  24. Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing PLACES TO PLAY GROWING THE GAME More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  25. Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Club Development Plan GROWING THE GAME More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  26. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Club Priorities More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  27. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Playing Opportunities More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  28. GROWING THE GAME Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing Player Improvement More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  29. Integrated National, County & Club Priorities Integrated Planning From National To County To Club = More Impact on Growth GROWING THE GAME Partnerships & support at every level to provide better playing opportunities Developing Player Potential From Club To Country Equality Child Protection Marketing The Game More Volunteers & More Support For Volunteers More People Playing ENGLAND GOLFPARTNERSHIP COUNTY GOLFPARTNERSHIPS PLACES TO PLAY More Club Members More Coaches More Clubs Achieving GolfMark More Opportunities For Players To Get Better

  30. SO WHAT DOES IT LOOK LIKE? • Tri-Golf in schools:

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