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TWC – Cincinnati/Northern Kentucky 2006 Plan Overview. Strategic Objectives Make TWC known Insure that programs meet the needs of TWC participants Develop an Annuity of Income. TWC – Cincinnati/Northern Kentucky 2006 Plan Overview. Make us known Increase linkage between Legacies and TWC
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TWC – Cincinnati/Northern Kentucky2006 Plan Overview • Strategic Objectives • Make TWC known • Insure that programs meet the needs of TWC participants • Develop an Annuity of Income
TWC – Cincinnati/Northern Kentucky 2006 Plan Overview • Make us known • Increase linkage between Legacies and TWC • Use Legacies to build awareness of TWC • Use TWC to increase donations to and sales at Legacies • Increase media weight and visibility through creation of shorter length PSA • With Local 12 develop :05 or :10 PSA • Deliver message to cancer patients and care givers • Strengthen Ambassador program by increasing contacts • Optimize physician program • Develop healthcare ministries program • Strengthen Volunteer program by increasing contacts • Continue outreach to underserved inner city target • Continue traditional P.R.
TWC – Cincinnati/Northern Kentucky 2006 Plan Overview • Insure that programs meet the needs of TWC participants • Increase visits by +5% in 2006 • Continue work to make Urban Outreach programs successful • Explore offering off-site programs in partnership with hospitals • Explore offering support groups to health care providers • Offer one broad reach education program per month and programs most Saturdays • Participate in all national educational programs • Continue bi-annual participant QA and regular group reviews of facilitator performance • Discontinue any program or service averaging fewer than 3 participants per program in a calendar quarter • Maintain close coordination with P.R. staff to promote programs
TWC – Cincinnati/Northern Kentucky 2006 Plan Overview • Generate income to cover current operating expenses, reduce building debt and build the endowment. • Revenue must exceed operating expenses. • Target $50,000 over operating expense to reduce building debt and/or build endowment (per board guidance) • Develop and test new revenue source • Corporate gift program • Junior board/Wellness Boosters • Improved event execution • Every event should have • Active board champion • Event committee • Honoree (when it makes sense) • Increase Lynn Stern Society membership • 35 members by end of year 2006