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Program for. May 28, 2014. This document contains unpublished confidential and proprietary information of American Express. No disclosure or use of any portion of these materials may be made without the express written consent of American Express.
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Program for May 28, 2014 This document contains unpublished confidential and proprietary information of American Express. No disclosure or use of any portion of these materials may be made without the express written consent of American Express. [Note to Participant: Please substitute your confidential notice in the footer when distributing this document to sales channels.]
About American Express® Card Products When you sign merchants up to accept American Express Cards, you are actually signing them up to accept over 150 different Card products. 2
See what consumers told us in a 2013 survey about their spending behavior over a six-month period.* About American Express® Card Members American Express Card Members report spending more than Non-Card Members… WELCOME THEM TO YOUR BUSINESS. Welcoming higher spending American Express Card Members begins with displaying the enclosed signage at your business to let everyone know you accept the Card. Then, be sure to tell everyone on your staff you now accept American Express Cards. 3
American Express' Small Business Saturday initiative drives millions of consumers to small businesses around the country • Highlights the role that AXP, consumers and merchants play to support an important economic engine: small business. The Value of Membership • The Membership Effect • Using social media platforms to add value to Card Members • Allowing seamless redemption of merchant offers • No need for coupons or special codes. • Harnessing the power of the American Express network of buyers and sellers to grow businesses • Providing insights and tools that help business expand their customer base and support the local economy. • Merchant Membership is about connecting businesses to a network of Card Members that can help them attract customers and grow their business, and providing resources that help streamline operations and enhance productivity. The power of all this combined – • That’s The Membership EffectSM. • Creating Rich Experiences for Card Members • Consumers & Communities Connecting To Support Small Business • Delivering Value • To Businesses 4
Value of The Merchant Membership Shop Small Movement • Shop Small is a movement to celebrate small businesses every day and to help communities thrive. American Express is a proud supporter of the Shop Small Movement and offers free tools that can help small businesses attract more customers. For more information, visit AmericanExpress.com/standout. Small Business Saturday In 2010, American Express was the founding partner of Small Business Saturday®. It’s a day celebrated each year on the Saturday after Thanksgiving to rally people nationwide to support small businesses. 5
American Express OptBlueSM Program • OptBlue is the next step in the evolution of the American Express merchant acquiring business. With OptBlue iPayment will be able to: • Enter into agreements with eligible* merchants in the United States • Determine merchant pricing for Program merchants • Assume risk/liability for Program merchant relationship • Provide full servicing of all American Express® Card transaction processing for Program merchants • Merchant Contract • (with provisions) • Determine Merchant Pricing • Risk and Liability • Full Merchant Servicing • * Eligible merchants processing up to $1 million in American Express annual charge volume 6
OptBlueSM Program Benefits For Merchants • Provide merchants with a quick, simple, and easy way to accept American Express Cards through the American Express OptBlue* Program. *The name is designed for use only with our OptBlueSM Program Participants and their Sales Channels, and not as a merchant-facing designation 8
OptBlueSM Program Benefits For iPayment • Acquiring merchants through OptBlue can provide unique benefits for iPayment: 9