AME Mission

1. To inspire commitment to enterprise excellence through shared learning and access to best practices, so professionals can succeed personally and help their companies thrive. AME is recognized throughout North America as the place for professionals from small- to mid-sized manufacturers to learn how to add ever-greater value for customers and stakeholders. 2007 STRATEGIC PLANNING AME Mission AME Vision

2. AME Values • Maintaining the spirit of volunteerism and shared learning that created the organization. • Insuring that our products and services are world class, relevant, and internally consistent. • Discouraging intrusive commercial activities as its events. • Aligning, allying, and cooperating with other organizations and institutions that practice a similar vision, mission, or values. • Being exceedingly welcoming to people new to our organization. • Maintaining a strong, high-performance manufacturing presence in North America is vital to the economic strength of the region and its people.

3. AME Strategic Planning Framework AME VISION:(What we want to be.) To be recognized throughout North America as the professional association where its members, primarily for manufacturers, can learn to add ever-greater value for customers and stakeholders. KEY ACTIONS (2007-2009)(Specific activities and leaders to further our strategic goals.) KEY MEASURES (How we will measure the success of our actions.) STRATEGIC GOALS (How we plan to achieve our vision and mission.) • Board Committee and AME Staff activities. Glenn Marshall-Chair • Hire marketing person at corp. office. • Develop branding for AME • Develop advertisement program • Member referral program • Event planning kaizen Growth Increase AME’s membership, visibility, and influence in the N.A. manufacturing community. Reach 10,000 members by 12/31/08. • Board Committee and AME Staff activities. Tony Laraia-Chair • Pilot a CEO program in Chicago area and launch first forum/summit. • YTD Revenue vs YTD Budget • Monthly Net Income vs Budget • Actual Number of individual members. • % of Monthly Membership Renewals. • Number of CEO members. • YTD Event ROI • Attendance to target • Number of individual touches. • Development revenue. Leadership Develop a meaningful program for the CEO. Partnership and Products Broaden and increase the value and number of AME product and service offerings at the national and regional levels through organic development and alliances with other like-minded organizations. • Board Committee and AME Staff activities. Elizabeth King-Chair • TWI Job Instruction pilot • Develop Champions Leadership Team. • Continue to develop alliances AME MISSION: (What we want to do.) To inspire commitment to enterprise excellence through shared learning and access to best practices, so members can personally succeed and help drive their company’s success. • Board Committee and AME Staff activities. Ken Rolfes-Chair • Networking Technology • Director Development • New Member orientation • Web Site development Networking Increase opportunities for networking and shared learning. • Board Committee and AME Staff activities. Keith Syberg-Chair • Create reserve fund. • Develop investment committee Financial/Organizational Maintain AME’s financial viability and strength. AME VALUES:(What we believe is important.) Volunteerism and shared learning.  World class products and services.  Discouraging of intrusive commercial activities at events.  Aligning with other organizations that practice a similar vision, mission, or values.  Being exceedingly welcoming to new members.  Maintaining a strong, high-performance manufacturing presence in North America.