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Market Data 2006

Market Data 2006. TRIQ Best & Most. TRIQ (Travel Retail Indicator Quarterly). TRIQ produces category specific quarterly reports based upon input data from the suppliers / manufacturers themselves. The TRIQ reports provide data about the quarterly evolution of category sales in markets.

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Market Data 2006

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  1. Market Data 2006 TRIQ Best & Most

  2. Competitors TRIQ(Travel Retail Indicator Quarterly) TRIQ produces category specific quarterly reports based upon input data from the suppliers / manufacturers themselves. The TRIQ reports provide data about the quarterly evolution of category sales in markets.

  3. Competitors We have a leading position with full distribution and an 18,6% value share in an increasingly competitive category

  4. Competitors

  5. Competitors TRIQ summary Kraft 2Q 2005 VALUE Americas & Asia: development above average Europe/Africa ME negative value evolution although world total positive

  6. Competitors TRIQ summary Kraft 2Q 2005 VOLUME • Americas & Asia: development above average • Europe/Africa ME negative volume evolution below average

  7. Competitors Value Sales World (TRIQ) Confidential • Kraft is number one! • But main competitors have gained (small) share in past years – unlike Kraft (Lindt +0.4%, Toms +0.8%, Nestlé +0.2%, Kraft -1.2%)

  8. Competitors Volume Sales World (TRIQ) Confidential • Masterfood is number one, but Kraft is only slightly behind • Nestlé has raised it‘s volume share 1% since 2002 • Masterfoods average supply price per kg is very low with 5.00 USD/kg(vs. Kraft 8.13 USD/kg; Nestlé 8.13 USD/kg; World Avg. 04 7.23 USD/kg)

  9. Competitors Best & Most 2005

  10. Competitors Tax Free Sales Evolution (Best & Most 2005) Forecast Bio US$

  11. Competitors TAX FREE Sales - Share by Product Group 2004 2004 Sales in US$ millions Gourmet Food: 2.0% Confectionery: 5.9% 2003 Source: The Best’n’Most 2005

  12. Competitors TAX FREE Sales - Share by Region 2004 2004 Sales in US$ millions 2003 Source: The Best’n’Most 2005

  13. Competitors TAX FREE Sales - Share by Distribution Channel 2004 2004 Sales in US$ millions 2003 Border shops, freezones, downtown shops, off-airport shops, military and diplomatic sales Source: The Best’n’Most 2005

  14. Competitors CONFECTIONERY Sales - Share by Region 2004 2004 Sales in US$ millions 2003 Source: The Best’n’Most 2005

  15. Competitors CONFECTIONERY Sales - Share by Channel 2004 2004 Sales in US$ millions 2003 Border shops, freezones, downtown shops, off-airport shops, military and diplomatic sales Source: The Best’n’Most 2005

  16. Competitors Confectionery Sales AIRPORTS - Share by Region 2004 2004 Sales in US$ millions 2003 Source: The Best’n’Most 2005

  17. Competitors Confectionery Sales AIRLINES - Share by Region 2004 2004 Sales in US$ millions 2003 Source: The Best’n’Most 2005

  18. Competitors Confectionery Sales FERRIES - Share by Region 2004 2004 Sales in US$ millions 2003 Source: The Best’n’Most 2005

  19. Competitors Confectionery Sales OTHER SHOPS - Share by Region 2004 2004 Sales in US$ millions 2003 Border shops, freezones, downtown shops, off-airport shops, military and diplomatic sales Source: The Best’n’Most 2005

  20. Competitors Sales „Global – Confectionery – Kraft“ Share by Region 2004 Tax Free Sales Confectionery Sales Kraft Sales Source: The Best’n’Most 2005

  21. Competitors Sales „Global – Confectionery – Kraft“ Share by Channel 2004 Tax Free Sales Border shops, freezones, downtown shops, off-airport shops, military and diplomatic sales Confectionery Sales Kraft Sales Source: The Best’n’Most 2005

  22. Competitors Confectionery Sales – channel vs region 2004 Source: The Best’n’Most 2005

  23. Competitors Confectionery – Number of Outlets 2004 (Best & Most 2005) Source: The Best’n’Most 2005

  24. Competitors Europe Evolution 1996 - 2004

  25. Competitors  Asia & Oceania Evolution 1996 - 2004

  26. Competitors Americas Evolution 1996 - 2004

  27. Competitors Africa Evolution 1996 - 2004

  28. Competitors Top 25 Tax-Free countries Sales in US$ millions country sales share 1 United Kingdom 2,786.8 11.1% 2 South Korea 1,866.0 7.5% 3 USA 1,489.7 6.0% 4 France 981.8 3.8% 5 US Virgin Islands 881.3 3.5% 6 Finland 854.2 3.4% 7 Germany 827.1 3.3% 8 United Arab Emirates 716.1 2.9% 9 Japan 645.9 2.6% 10 Singapore 643.4 2.6% 11 Spain 590.8 2.4% 12 Hong Kong 579.7 2.3% Other Countries 12,157.1 48.6% Total 25,000.0 100%

  29. Competitors Confectionery – Top 25 Airports 2004

  30. Competitors Confectionery – Top 25 Airlines 2004

  31. Competitors Confectionery – Top 25 Ferries 2004

  32. Competitors Distribution Top 10 HOUSES (Best & Most 2005) 11 58.80% Droste 12 57.00% Guylian 13 53.00% Storck Int‘l 14 52.10% Chupa Chups 15 49.10% Godiva Chocolatier 16 46.70% Van Melle 17 44.20% Wrigley‘s 18 36.80% Swiss Delice 19 35.60% CSM 20 34.10% Neuhaus

  33. Competitors Distribution Top 60 BRANDS (Best & Most 2005) 1-30 16 56.10% CADBURY 17 53.00% STORCK 18 52.10% CHUPA CHUPS 19 49.10% GODIVA 20 48.90% PINGVIN 21 46.70% VAN MELLE 22 44.20% WRIGLEY‘S 23 37.70% TAVENERS 24 36.80% SWISS DELICE 25 35.00% MALACO 26 34.30% CLOETTA 27 34.10% NEUHAUS 28 33.10% LEAF FINLAND 29 32.90% FREIA 30 31.90% PANDA 1 96.40% TOBLERONE (2004: 1. 94.2%) 2 90.70% NESTLÉ 3 88.40% MARS 4 78.70% LINDT 5 73.30% ANTHON BERG 6 69.50% GOLDKENN 7 66.20% FAZER 8 64.20% MARABOU (2004: 11. 60.8%) 9 63.50% MILKA (2004: 8. 62.0%) 10 61.90% FERRERO 11 61.20% TOMS 12 60.90% HARIBO 13 59.70% BASSETT 14 58.80% DROSTE 15 57.00% GUYLIAN

  34. Competitors Distribution Top 60 BRANDS (Best & Most 2005) 31-60 • 31 31.70% VAN SLOOTEN • 32 30.50% LOFTHOUSE • 33 26.60% MIRABELL • 34 24.70% RITTER • 35 23.60% PATON‘S MACADAMIA • 36 21.90% CARLETTI • 37 20.20% CAMILLE BLOCH • 38 19.60% RICOLA • 39 19.00% CÔTE D‘OR • 40 18.80% ROUGIE • 41 18.80% BON BON • 42 18.50% RADEMAKERS • 43 18.40% GALLE-JESSEN • 18.20% NIEDEREGGER • 18.10% THORNTONS

  35. Competitors Distribution Top 80 LINES (Best & Most 2005) 1-40 1 96.40% TOBLERONE TOBLERONE 2 83.60% NESTLÉ QUALITY STREET 3 79.00% MARS M&M 4 76.20% LINDT NAPOLITAINS 5 75.10% NESTLÉ SMARTIES 6 71.20% ANTHON BERG PLUM IN MADEIRA 7 71.20% NESTLÉ AFTER EIGHT 8 66.00% MARS MARS 9 63.60% MARABOU DAIM 10 63.50% MILKA MILKA 11 61.00% FERRERO ROCHER 12 60.90% FAZER FAZERMINT 13 60.20% NESTLÉ NESTLE 14 59.00% BASSETT ENGLISH WINE GUMS 15 59.00% BASSETT LIQUORICE ALLSORTS 16 58.00% MARS SNICKERS 17 55.90% DROSTE DROSTE 18 53.50% GOLDKENN THE FAMOUS SWISS GOLDBAR 19 53.40% FAZER DUMLE 20 53.00% STORCK TOFFIFEE 21 51.00% ANTHON BERG STRAWBERRY IN CHAMPAGNE 22 48.00% FAZER WIENERNOUGAT 23 47.70% ANTHON BERG KIWI I COGNAC 24 47.60% STORCK WERTHERS ECHTE 25 46.70% VAN MELLE MENTOS 26 46.50% ANTHON BERG APRICOT IN BRANDY 27 43.50% CHUPA CHUPS CHUPA-CHUPS 28 43.10% ANTHON BERG CHERRY IN RUM 29 42.90% ANTHON BERG CORDIAL 30 42.90% GUYLIAN SEA SHELL PRALINES 31 42.90% LINDT LINDTS 32 42.50% FAZER TYRKISK PEBER 33 42.50% TOMS GOLDEN TOFFÉ 34 42.00% NESTLÉ DISNEY 35 41.30% PINGVIN PINGO 36 40.80% MARS BOUNTY 37 40.50% ANTHON BERG ANTHON BERG 38 40.50% HARIBO STJERNE-MIX 39 39.70% PINGVIN PINGO CAMERA 40 38.70% STORCK STORCK

  36. Competitors Distribution Top 80 LINES (Best & Most 2005) 2-80 • 41 38.50% CADBURY DAIRY MILK • 42 37.90% MARS TWIX • 43 37.10% MARS CELEBRATIONS • 44 36.80% SWISS DELICE SWISS DELICE • 45 34.30% MALACO TREASORY • 46 33.60% CADBURY MILK TRAY • 47 33.50% GODIVA BALLOTIN • 48 33.50% PINGVIN TIVOLI MIX • 49 33.20% FAZER LIQUEUR-FILLS • 50 33.20% FAZER MARIANNE • 51 33.10% HARIBO MATADOR MIX • 52 33.10% STORCK MERCI • 53 32.90% FREIA TWIST • 54 32.50% LINDT THINS MILK • 55 32.20% ANTHON BERG AFTER DINNER • 56 32.00% MALACO LÄKEROL • 57 31.90% GUYLIAN PERLES DOCEAN • 58 31.90% HARIBO MINI MIX • 31.70% VAN SLOOTEN SALMIAKFIGURER • 60 31.60% FAZER Fazerhazelnut • 61 31.60% GODIVA MILK & DARK • 62 31.30% LEAF FINLAND SKIPPER’S PIPES • 63 30.90% NESTLÉ CAILLER • 64 30.80% HARIBO FERSKNER • 65 30.70% WRIGLEY‘S EXTRA PEPPERMINT • 66 30.60% NEUHAUS BALLOTIN • 67 30.50% CLOETTA POLLY • 68 30.50% LOFTHOUSE FISHERMAN‘S FRIEND • 69 30.30% GUYLIAN LA TRUFFLINA • 70 30.00% PINGVIN SALTED PASTILES • 71 29.90% DROSTE ASSORTED SHAPES • 72 29.90% HARIBO HAPPY COLA • 73 29.30% ANTHON BERG PETIT ORANGE • 74 29.30% TOMS OPERA • 75 29.20% FAZER Fazermilk • 76 28.80% BASSETT ”SOUR WINEGUM” • 77 28.50% FAZER FINLANDIA • 78 28.40% MALACO LAKRISAL • 28.30% ANTHON BERG MARZIPAN LOAVES • 27.70% MARS FUNSIZE

  37. Competitors Distribution Top 80 PRODUCTS (Best & Most 2005) 1-20 1 68.50% LINDT NAPOLITAINS Assorted Box 500 g 2 65.60% TOBLERONE TOBLERONE Milk Gold 400 g 3 64.00% MARS M&M Peanuts Family 400 g 4 59.00% BASSETT LIQUORICE ALLSORTS Family carton 1200 g 5 57.50% NESTLÉ QUALITY STREET Tin 480 g 6 56.10% ANTHON BERG PLUM IN MADEIRA Marzipan Box 10 pcs 300 g 7 55.50% NESTLÉ AFTER EIGHT Mint Chocolate Box 400 g 8 53.90% TOBLERONE TOBLERONE White 400 g 9 53.50% GOLDKENN THE FAMOUS SWISS GOLDBAR 300 g 10 53.00% STORCK TOFFIFEE 400 g 11 52.10% MARABOU DAIM 12-pack 336 g 12 51.00% NESTLÉ NESTLE Swiss Milk Chocolate 400 g 13 50.10% TOBLERONE TOBLERONE Bittersweet 400 g 14 48.70% NESTLÉ SMARTIES Figurines Disney Single 150 g 15 47.70% ANTHON BERG STRAWBERRY IN CHAMPAGNE 10 pcs Box 300 g 16 46.50% MILKA MILKA Milk 300 g 17 46.40% FERRERO ROCHER Box 375 g 18 45.20% ANTHON BERG KIWI I COGNAC Marzipan Box 10 pcs 300 g 19 45.20% MARS M&M Minis Dispenser 100 g 20 45.00% BASSETT ENGLISH WINE GUMS 1000 g

  38. Competitors Distribution Top 80 PRODUCTS (Best & Most 2005) 20-40 21 43.10% ANTHON BERG CHERRY IN RUM Marzipan Box 10 pcs 300 g 22 42.70% FAZER FAZERMINT Chocolate Mint Box 400 g 23 42.20% TOMS GOLDEN TOFFÉ Box 450 g 24 41.10% TOBLERONE TOBLERONE Milk Gold Bundle (6x100) 600 g 25 40.40% MARS M&M Choco Family bag 400 g 26 40.10% NESTLÉ SMARTIES Figurines 4-pack 600 g 27 39.70% PINGVIN PINGO CAMERA Assorted Sweets 264 g 28 39.30% NESTLÉ NESTLE Swiss White Chocolate 400 g 29 38.40% LINDT NAPOLITAINS Silverchurn 300 g 30 37.90% MARS SNICKERS Funsize Mini 400 g 31 37.80% ANTHON BERG CORDIAL Chocolate Bottles 26 pcs 400 g 32 37.60% FAZER WIENERNOUGAT Box 250 g 33 37.40% VAN MELLE MENTOS Fruit Jumbo Rolls 6-pack 228 g 34 36.60% STORCK WERTHERS ECHTE 300 g 35 36.10% VAN MELLE MENTOS Mint Jumbo Rolls 6-pack 228 g 36 36.00% ANTHON BERG APRICOT IN BRANDY Marzipan Box 10 pc 300 g 37 34.80% MARS MARS Minis 400 g 38 34.30% MALACO TREASORY Box 320 g 39 34.30% FAZER DUMLE Original Box 400 g 40 34.20% TOBLERONE TOBLERONE Pralines 200 g

  39. Competitors Distribution Top 80 Products (Best & Most 2005) 40-60 • 41 34.20% FAZER FAZERMINT Chocolate Mint Box 500 g • 42 33.60% CADBURY MILK TRAY Assortment Milk Chocolate 450 g • 43 33.50% PINGVIN TIVOLI MIX 700 g • 44 33.20% NESTLÉ NESTLE Swiss Milk Whole Hazelnuts 400 g • 45 33.00% MARS M&M Travel Friend Peanut & Choco 170 g • 46 32.90% FAZER MARIANNE Box 500 g • 47 32.60% NESTLÉ NESTLE Swiss Milk Amond & Honey 400 g • 48 32.50% LINDT THINS MILK Chocolate 200 g • 49 32.20% ANTHON BERG AFTER DINNER Sweets 10 pcs 210 g • 31.80% FAZER TYRKISK PEBER Bag 400 g • 51 31.70% VAN SLOOTEN SALMIAKFIGURER Liquorice Tin 300 g • 52 31.60% TOBLERONE TOBLERONE White 100 g • 31.40% GODIVA BALLOTIN 450 g • 54 31.30% PINGVIN PINGO Assorted Sweets 422 g • 55 31.30% NESTLÉ QUALITY STREET Tin 500 g • 56 30.90% TOBLERONE TOBLERONE Milk Gold 200 g • 57 30.80% HARIBO FERSKNER Peach Bag 400 g • 58 30.80% HARIBO STJERNE-MIX Wine Gums Bag 400 g • 59 30.70% WRIGLEY‘S EXTRA PEPPERMINT Chewing gum 10-pack 140 g • 60 30.70% GUYLIAN SEA SHELL PRALINES Pralines Gift tin 500 g

  40. Competitors Distribution Top 80 PRODUCTS (Best & Most 2005) 60-80 • 61 30.50% FREIA TWIST Party 285 g • 62 30.50% STORCK STORCK Chocolate Riesen 400 g • 63 30.00% PINGVIN SALTED PASTILES Liquorice Mix Box 310 g • 64 29.90% HARIBO HAPPY COLA 400 g • 29.90% DROSTE ASSORTED SHAPES Pastilles Giftbox 250 g • 66 29.70% TOBLERONE TOBLERONE Blue Minis Bag 175 g • 67 29.30% TOMS OPERA Mints Bag 365 g • 68 29.30% ANTHON BERG PETIT ORANGE 15 pcs 225 g • 69 29.20% LEAF FINLAND SKIPPER‘S PIPES Liquorice 340 g • 70 29.00% LINDT LINDT‘S Milk-Hazelnut Family Bar 370 g • 71 28.80% BASSETT SOUR WINEGUM Box 1000 g • 72 28.20% TOBLERONE TOBLERONE Gold Minis Family Pack 1000 g • 73 28.00% GUYLIAN LA TRUFFLINA Tin 400 g • 74 28.00% MARABOU DAIM Giftbox 375 g • 75 28.00% GUYLIAN PERLES D‘OCEAN Tin Sea Shells 500 g • 76 27.70% TAVENERS FRUIT DROPS 200 g • 77 27.60% NESTLÉ SMARTIES Winnie Plush 240 g • 78 27.60% MARS M&M Lunchbox 170 g • 79 27.20% MILKA MILKA Hazelnuts 300 g • 80 27.20% STORCK MERCI 250 g

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