1 / 9

Proposed market entry plan for Boston Market

Proposed market entry plan for Boston Market. Presented By: Bryan Kao Michelle Greco David Weaver Norton Suda Mao Uchikado Azusa Kurata. MGG 495. Presenter:. Agenda. Company background S creening and Selection of Country Target S egment in Selected Country

may-buckner
Download Presentation

Proposed market entry plan for Boston Market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Proposed market entry plan forBoston Market Presented By: Bryan Kao Michelle Greco David Weaver Norton Suda Mao Uchikado Azusa Kurata MGG 495 Presenter:

  2. Agenda Company background Screening and Selection of Country Target Segment in Selected Country Screening and Selection of Entry Modes Implementation Issues Recommendations and conclusion Presenter:

  3. Company background MISSIONS: TO CREATE AWESOME FOOD, SERVED QUICKLY BY WARM AND FRIENDLY PEOPLE! • In 1985 Boston Chicken was established by Arthur Cores and Steven Kolow. The first restaurant opens in Newton, Mass. • In 1995 Boston Chicken restaurants change their name to Boston Market • There are over 490 restaurants across the states. • Boston Market should plan for growth and survival by going international. Presenter:

  4. Country screening and selection Presenter:

  5. Market Segment and Attractiveness • Economy -Hong Kong has one of the freest economy in the world -taxes for franchising will be between 10-25%. -High GDP/Capita and is rapidly growing • Population -Hong Kong population of 15 years and older is 6,316,557. -Premium western food is becoming popular with the younger middle - Closer Economic Partnership Agreement provides easy expansion to mainland China

  6. Market Segment and Attractiveness • Cultural Acceptance • Eating out rather than cooking at home is growing in popularity • Hong Kong is ranked 3rd in Poultry consumed per capita by country • Health consciousness is a growing trend and Boston Market caters to that • Provides quality food with quickly, courteously, and consistently

  7. Entry Modes and Selection Presenter:

  8. Implementation issues • Screening the franchisee • Drafting the franchise agreement • Choosing pilot location Presenter:

  9. Recommendation & Conclusion • Selected Market: Hong Kong • Selected Entry Mode: Franchising There is no specific legislation governing franchising operations in Hong Kong. There are no exchange controls, anti-trust laws, or foreign equity participation or local management participation regulations. Presenter:

More Related