1 / 10

Strategic Planning for Market Entry

Strategic Planning for Market Entry. Exam Review: Chapter 1 Instructor Shan A. Garib, Summer 2013. Strategic Planning for Market Entry. Market Entry Methods: What two methods of market entry strategy exist? What are the two types of strategies exist under each of the two?

samson-lowery
Download Presentation

Strategic Planning for Market Entry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Planning for Market Entry Exam Review: Chapter 1 Instructor Shan A. Garib, Summer 2013

  2. Strategic Planning for Market Entry Market Entry Methods: • What two methods of market entry strategy exist? • What are the two types of strategies exist under each of the two? • Give examplesof each

  3. Strategic Planning for Market Entry • INVESTING ENTRY STRATEGIES: • Transfer Related – transfer of property or using the property of another company • What are the four types of transfer related strategies are there? Market Entry Methods:

  4. Strategic Planning for Market Entry • What are the costs and benefits of Licensor and the licensee • What are the costs and benefits of franchisee/franchisor?

  5. Strategic Planning for Market Entry • INVESTING ENTRY STRATEGIES: • Foreign Direct Investment Related – acquiring property, assets, projects or other companies • What are the four types of FDI available • Give one example for each Market Entry Methods:

  6. Strategic Planning for Market Entry • Cooperative joint venture • Equity joint venture • What are the costs and benefits of these two JVs?

  7. Strategic Planning for Market Entry • What are the drivers/reasons Behind Successful International Joint Ventures? .

  8. Strategic Planning for Market Entry • What are the costs and benefits of Greenfield Operations

  9. Acquisitions • Quick access to the local market • Good way to get access to the local brands • Mergers • Offer the company more flexibility than acquisitions in the areas of human resources, suppliers, logistics, plant layout, and manufacturing technology. .

  10. The Strategic Planning Process • What is STEP 1-4 in the strategic planning process? • What is Michael Porters 5 forces? .

More Related