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California Adult Schools Marketing & Branding. ACSA Conference September 24, 2009. Agenda. Welcome & history (Joan Polster) Benefits of a unified brand (Roger Brossmer) California Adult Schools digital brand kit (Roger Brossmer) Website tour (Nikki Goth Itoi)
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California Adult Schools Marketing & Branding ACSA ConferenceSeptember 24, 2009
Agenda • Welcome & history (Joan Polster) • Benefits of a unified brand (Roger Brossmer) • California Adult Schools digital brand kit (Roger Brossmer) • Website tour (Nikki Goth Itoi) • Using the brand – dos and don’ts (Nikki Goth Itoi) • Rollout plan (Nikki Goth Itoi) • Measuring our success (Nikki Goth Itoi) • Q&A
Benefits of a unified branding effort • Speak with one voice across the state • Clearly communicate the value that California Adult Schools bring to their local communities • Enroll more students • Influence education decision makers at a critical time for all schools
New public website • Easy to use school locator map • Detailed profile for every school • Program descriptions • Mailing list • Featured news and student stories www.californiaadultschools.org
Rolling out the new brand • Organizations: • CSCAE • ACSA • CAEAA • CCAE
Measuring our success • Visits per day/week/month/year • Mailing list sign-ups • Visitor inquiries • Relevant content • Links from other sites • Influence decision makers • Recruit new students
Q&A • What strategies can we use to ensure that: • All adult school administrators know about this website • All adult school administrators check for accuracy of information and keep it current? • What strategies can we use at the regional level to inform other service providers and the community about this website?
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