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Reach all of northern Colorado with NCCG!

Reach all of northern Colorado with NCCG!. Northern Colorado Communications Group. ABOUT NCCG. Since 1867 NCCG – The Tribune, Greeley Now/La Tribuna, Fort Collins Now, Windsor Now, The Fence Post, Tri-State Livestock News, Farmer & Rancher Exchange. All associated websites.

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Reach all of northern Colorado with NCCG!

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  1. Reach all of northern Colorado with NCCG! Northern Colorado Communications Group

  2. ABOUT NCCG • Since 1867 • NCCG – The Tribune, Greeley Now/La Tribuna, Fort Collins Now, Windsor Now, The Fence Post, Tri-State Livestock News, Farmer & Rancher Exchange. All associated websites. • Owned by Swift Communications • Family-owned based in Reno • Mission – Great People Connecting Communities.

  3. MARKET OVERVIEW • NoCo Market Fast Facts • NCCG Reach • Contacts

  4. NoCo Market Fast Facts Greeley | Fort Collins | Windsor

  5. Greeley Demos • Population growth continues to be strongest west (80634) and south (80620 Evans). Currently estimated at 109,523, Greeley/Evans is projected to grow to 122,823 by 2012.

  6. Greeley Demos • Age trends show that Central Greeley and Evans are younger (25-34) while West Greeley seems to be growing in the 45+ segment.

  7. Greeley Demos • Top 5 Lifestyle Segments

  8. LIFESTYLE EXAMPLES • Diamonds to Go • Average HHI - $123,000 • Average Age of Head – 48 • Demo Profile - Home owners, high home values, kids, white collar, mail responsive • Interests - Home furnishings, stocks, computers, gourmet cooking, gardening, travel, multiple credit cards • Kool with Kids • Average HHI - $73,000 • Average Age of Head – 43 • Demo Profile - Homeowners, children in household, white collar, college graduates, mail responsive • Interests - Computers, video cameras, kids items, fitness, outdoor activities, automotive work, multiple credit cards

  9. Fort Collins Demos • Population growth continues to be strongest on the south and east sides of town (80525 and 80528). Currently estimated at 126495, Fort Collins is projected to grow 5% to 132,833 by 2012.

  10. Fort Collins Demos • Age trends show that Fort Collins is becoming more mature with the fastest growing age segment between 55 and 74. The 20-24 age group is actually projected to shrink.

  11. Fort Collins Demos • Top 5 Lifestyle Segments

  12. Windsor Demos • Population and household growth continue to be the strongest in northern Colorado, up 19% in the next five years. In 1990, Windsor’s population was only 5,439.

  13. Windsor Demos • Age trends show that Windsor continues to attract Retirees, Baby Boomers and Young Families, the fastest growing age segments in the next five years.

  14. Windsor Demos • Top 5 Lifestyle Segments

  15. NoCo Demos • Nearly 4 out of 10 adults living in Northern Colorado have lived here for less than five years. Base: All Adults

  16. NoCo Demos • Newcomer Profile Base: All Adults

  17. NCCG DELIVERS IN PRINT • The Tribune • Mon - Sat 25,000 • Sun 26,000 • Fort Collins Now • Thu 24,000 • Windsor Now • Wed, Fri, Sat 4,500 • Greeley Now • Wed 21,000

  18. NCCG DELIVERS IN PRINT • The Tribune reaches 3 out of 4 adults over a 30 day period. • Over 60% of the adults in Fort Collins have read Fort Collins Now in the last week. • Windsor Now reaches 4 out of 5 adults in the Windsor market! Sources: Wilkerson 2006, Wilkerson 2008, CAC 2008

  19. NCCG DELIVERS ONLINE • NCCG Online Site Network delivered over 1.5 million Pageviews in November,up 13% over prior year. • That translates into over 150,000 unique visitors in one month. • Adding an online buy can increase the overall effectiveness of your marketing program by 52%. Sources: Web Trends, Borrell Assoc.

  20. Contacts • Greeley • Stephanie Schafer, sschafer@greeleytribune.com, 970.352.0211 • Fort Collins • Dwight Brown, dbrown@fortcollinsnow.com, 970.493.1011 • Windsor • David Thiemann, dthiemann@mywindsornow.com, 970.674.1431

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