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Visual and analytical mining of transactions data for production planning and marketing

Visual and analytical mining of transactions data for production planning and marketing. Gurdal Ertek, Can Kuruca, Cenk Aydin, Besim Ferit Erel, Harun Dogan, Mustafa Duman, Mete Ocal, Zeynep Damla Ok SABANCI UNIVERSITY. Introduction. Motivation Large amounts of enterprise data available

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Visual and analytical mining of transactions data for production planning and marketing

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  1. Visual and analytical mining of transactions data for production planning and marketing Gurdal Ertek, Can Kuruca, Cenk Aydin, Besim Ferit Erel, Harun Dogan, Mustafa Duman, Mete Ocal, Zeynep Damla Ok SABANCI UNIVERSITY

  2. Introduction • Motivation • Large amounts of enterprise data available • Data mining • Deriving necessary and meaningful information out of data • Framework combining visual and analytical data mining • Filtering --- Interactive pie charts • Clustering --- k-means algorithm • Comparison --- Parallel coordinate plot

  3. Motivation: Explosion of Data • Data from marketing • Barcode systems, accounting software, ERP software, e-commerce data (B2B and B2C) • Data from manufacturing • CIM systems, barcode, radio frequency technologies

  4. Data Mining • Effective collection, management, reporting, interpretive analysis and mining of enterprise data: • Establishing effective control of manufacturing activities • Achieving effective production planning and increased sales, and consequently increasing the firm’s profitability • Increasing customer satisfaction by offering and timely delivering them products that they are willing to purchase. • CRM: Customer Relationship Management

  5. Sales Transaction Data • Collected and archieved in almost every firm • Essential input for both marketing and production planning • Framework and prototype implementation CuReMa

  6. Literature Review • …-1990’s: Scatterplot, boxplot, … • 1990-2000’s: Information visualization

  7. Data Mining for Marketing • Keim et al (2002): Pixel bar-charts

  8. Data Mining for Production Planning • Spence (2001)

  9. Data Mining for Production Planning • Dabbas and Chen (2001)

  10. Data Mining Tools • Spotfire…

  11. Data Mining Tools • Miner3D, XLMiner, ADVIZOR

  12. Proposed Framework • Filtering • Clustering • Comparison

  13. Implementation of the Proposed Framework: CuReMa

  14. Filtering: Interactive Visual Querying

  15. Clustering: Analytical Data Mining

  16. Comparison: Visual Data Mining

  17. Comparison: Visual Data Mining

  18. Future Work • Other visual metaphors and analytical approaches can be used to extend the framework • Ex: Drawing association rules • Other data fields can be incorporated • Ex: Ages and income levels of customers • Other clustering algorithms can be used • Ex: Self-organizing maps • Other criteria for clustering can be implemented • Ex: Recency and frequency of purchases • Localization issues • Ex: Inflation and local holidays

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