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Ten Weeks to Prepare… and Ten Seconds to Tweet

Ten Weeks to Prepare… and Ten Seconds to Tweet. Eileen Boswell Community Transportation Association of America February 25, 2011 The Catholic University of America’s Bridging the Spectrum Symposium. CTAA EXPO. Overcoming Skepticism. It’s a no-brainer.”. 1.) Be prepared.

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Ten Weeks to Prepare… and Ten Seconds to Tweet

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  1. Ten Weeks to Prepare… and Ten Seconds to Tweet Eileen BoswellCommunity Transportation Association of America February 25, 2011 The Catholic University of America’s Bridging the Spectrum Symposium

  2. CTAA EXPO

  3. Overcoming Skepticism

  4. It’s a no-brainer.”

  5. 1.) Be prepared. 2.) Enlist allies. 3.) Every conference has a beginning, middle, and end. 4.) Embrace place. 5.) Take it easy. Five Simple Rules

  6. From California to the Heartland

  7. Ten Weeks to Prepare

  8. Build relationships • Get the password • Branding the feed • Know your event • Build a following Before the Conference

  9. Conference attendees • Members who can’t attend • Partners • Industry leaders • Local businesses Building a Following

  10. Embrace Place

  11. On Twitter • In emails to attendees • In print materials announcing conference • In print materials at conference • At coffee stations during the conference • On CTAA home page Marketing the Feed

  12. Using Twitter's open source code, we created feed widgets run by javascript to pull a user's "profile" tweets and display them via XHTML/CSS on our Web pages. Getting the Feed on CTAA.org

  13. Ten Seconds to Tweet

  14. 1.) Pay attention 2.) Pay attention 3.) Pay attention During the Conference

  15. Name Dropping, Twitter-Style

  16. Don’t Forget Hashtags!

  17. “When” not “If” Lessons Learned

  18. Real Content…with Personality!

  19. Capturing Conversations

  20. Announcements

  21. Fun Stuff, Free Time

  22. Unexpected Benefits

  23. Close the feed • Document what you did • Discuss lessons learned • Celebrate success • See who was Tweeting After the Conference

  24. Closing Thoughts

  25. Capturing a Conference

  26. Little Things Mean a Lot

  27. Follow conferences on Twitter • Make it a team effort • Use last year’s feed to enhance this year’s conference Suggestions

  28. boswell@ctaa.org twitter.com/CTAAEXPO twitter.com/NRCtrans twitter.com/eileencan embeddedlibrarian.blogspot.com Eileen Online

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