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HERMES Sales & Merchandising

HERMES Sales & Merchandising. Presents: Horia Nes , Business Development Manager. A Solid Company. More than 14 years in business software ISO 9001:2000. For 6 Years in TOP 10 Romanian Business Software Producers, according to IDC. In Brief.

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HERMES Sales & Merchandising

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  1. HERMES Sales & Merchandising Presents: HoriaNes, Business Development Manager

  2. A Solid Company • More than 14 years in business software • ISO 9001:2000 For 6 Years in TOP 10 Romanian Business Software Producers, according to IDC

  3. In Brief • Member of DSM Group – Motorola Premier Solution Partners • 50% from the Wholesale & Distribution Software Solution Romanian Market, Transart - Leader of this market • > 110 employees , headquarters in Cluj-Napoca and branches in Bucharest, Iasi and Timisoara

  4. In Numbers • Over 200 customers (multinational companies and regional and local distributors) using HERMES system • More than 5,500 mobile licenses in 10 countries (Romania, Hungary, Croatia, Bulgaria, Serbia, Montenegro, Czech Republic, Slovenia, Ukraine and Russia)

  5. Partnerships

  6. HERMES Prizes BINARY 2002Premiul Microsoft BINARY 2001Premiu de Excelenta IDG - ROCS 2001Premiu de Excelenta Best of CERF '99

  7. References

  8. References

  9. References

  10. References

  11. HERMES • Integrated, complete and modular system (1/2) • HERMES Sales – automates the SalesReps’ PreSales and/or VanSales activities • HERMES Merchandising & Marketing – automates the merchandising agents’ activity (questionnaires, Trade Marketing, Census, POSMs) • HERMES Targets – establishing and monitoring the achievement of the company’s sales targets/goals

  12. HERMES • Integrated, complete and modular system (2/2) • HERMES Simple Merchandising – merchandising data collection from the market, developed specifically for distributors’ agents • HERMES TeleSales – optimizing the TeleSales agents’ activity, in accordance with the sales policy and sales processes • HERMES Analysis & Reporting – a powerful analysis tool for the company’s management (based on OLAP technology)

  13. HERMES • Integrations with several ERP systems • SAP • MFG/Pro (Crescendo) • EFAS • SunSystems • BusinessNavigator • OTC • SNpE • Prometeus/SND • Presenta • Many other local ERP systems

  14. HERMES Sales • Need real time information: which ? • Information about products, promotions, customers – credit status, orders, targets accomplish • Information about POS and Routes Management • Online orders taking (GSM / GPRS / CDMA) with or without confirmation of stocks • Discounts Management • Invoicing and Stocks Management (VanSales) • Receipts (cash, CEC, BO, etc)

  15. HERMES Sales • Need real time information: how ? • Mobile terminals • Online communication – GPRS, CDMA

  16. HERMES Merchandising • Need real time information: which ? • Products presence • Prices • POSMs • Promotions • Facings • Shelf space and positioning • Monitoring distributors • Monitoring agents • Merchandising (planograma) • Share of shelf

  17. HERMES Merchandising • Need real time information: how ? • Own and competition products presence • Own and competition POSM and promotions • Prices, Facings, Space management • Flexible questionnaires

  18. HERMESMerchandising SaaS • Expertise: main contractor in HERMES Merchandising & Marketing SaaS (Software as a Service) project • Partnerships for: • Mobile Communications Company • Hardware Company • All components of the projects delivered as Services • Call Center Services

  19. HERMES • Benefits ? • Increased sales and productivity • Eliminates unnecessary costs and inefficiency • Increasing the loyalty of the customers through quality services • High rate of data transfer, from field to headquarters • Optimizing sales policies using sales targets • SalesReps have real time information about achievement of target (on PDA), through integration of HERMES with the ERP • Evaluation of the entire sales team: • Geographical Areas • Products Groups • Brands • Suppliers

  20. HERMES • Benefits ? • More accurate knowledge about customer’s behavior • Faster responses to the market changes • Deeper analysis of competitors’ actions • More effective and better targeted marketing campaigns • More efficient managements of POSMs investments • Superior organization of the field force, optimal routing and activities planning • Better, richer and more up-to-date information on customers • High flexibility in defining the questionnaires, according with the target market

  21. Think Client! “Hermes is regarded in InBev globally as a highly successful project made by an Eastern European affiliate ZagrebackaPivovara with an Eastern European provider – Transart” (BrankoVujakovic– AS & BS Central Europe Manager, InBev/StarBev) "Hermes implementation allows us to make the sales force activity more efficient [...] However, the continuous information flow from field towards management is the major benefit of this application. But most important is the capability to support improvement and growth that the application gives us.” (HoratiuDumitrescu– Program Manager, Mediplus Exim, part of A&D Pharma Holdings)

  22. Thank you!

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