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On-Line Media Kit

On-Line Media Kit. June/July 2007. Value of Newspaper Websites. Reach: Local websites are among the most visited destination site in every market Affinity: Consumers have a personal relationship with their local media brands Trust:

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On-Line Media Kit

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  1. On-Line Media Kit June/July 2007

  2. Value of Newspaper Websites • Reach: Local websites are among the most visited destination site in every market • Affinity: Consumers have a personal relationship with their local media brands • Trust: Local publishers are highly trusted and respected sources of news and information • Targeting: Local newspaper websites produce the best in-depth, locally targeted audience on the web • Four Key On-line Audience Drivers: • Urgency • Utility • Visual Energy • Community Interactivity • -Hyde Post, • Vice President, Internet, • The Atlanta Journal-Construction

  3. Utah’s #1 Websites Reach 72.3% of the Salt Lake Market when you combine print and online! Reach 34.6% of adults 18+ in the Salt Lake metro area with Sltrib.com/DesertNews.com Source: The Media Audit 2007

  4. Key Metrics – May 2007 • Page Views – Total – 21,156,101 sltrib.com – 9,861,755 deseretnews.com – 11,294,346 w/ classifieds/ez klik – 1,089,653 • Visits – Total - 4,557,855Average Pages Per Visit – 4.63 sltrib.com – 2,204,027 Average Time Per Visit - 00:08:64 deseretnews.com - 2,353,828 w/ classifieds/ez klik – 133,224 • Unique Visitors –Total – 2,527,330Average Page Views Per Monthly Unique Visitor – 8.36 sltrib.com – 1,250,298 Average Time Per Unique Visitor - 00:15:53 deseretnews.com – 1,277,032 Average Visits Per Monthly Unique Visitor – w/ classifieds/ez klik – 95,641 1.80 Top 5 Sections in Page Views sltrib.com deseretnews.com Homepage 3,241,472 Sports 3,844,165 News 2,248,768 Utah 2,274,093 Sports 1,936,806 Homepage 2,056,671 Opinion 591,364 Movies 537,118 Features 545,969 Opinion 480,872

  5. Page Views Per Section – Both SitesThe Salt Lake Tribune & The Deseret Morning News SectionMonthly Page Views (Approx.) Home Page 4M News/Close-up/Utah Page 3.5M Sports Page 3.5M Obituaries 1.7M Entertainment /Movies 1.2M Classifieds 1.2M Lifestyles/Features 850k Opinion 800K World & Nation 700K Local Contents / Past Contents 400K Business 400K Search 200K Photos 150K Travel 50K Other / Misc. 5 M

  6. Demographic Profile of sltrib.com and deseretnews.com Viewers This table offers a Demographic profile of adults in the Salt Lake City PMA who have viewed www.sltrib.com or www.deseretnews.com in the past month. *PMA = Parts of Salt Lake, Utah, Davis, Tooele & Summit Counties that make up the most populated areas. Source: 2006 Release 2 Scarborough Report.

  7. PRODUCTS & PRICINGfor: TARGETED SECTIONS sponsorships and impression based ads CPM = cost per 1,000 impressions

  8. Mini Button Sponsorships Salt Lake Tribune / Deseret Morning News Monthly Sponsorships:. Home Page: $4,000 p/ mo. – sold out News/Close-up/Utah/Life: $3,500 Sports: $3,500 Entertainment/Movies/Travel: $1,500 Features / Lifestyles: $1,200 Business: $1,000 Obituary (button): $1,000 Opinion: $800 World & Nation: $700 Photos/Video: $1,500 Mini Button Fly-Out Mini Button 160x60 w/ Fly-Out 300x250 (When the user rolls their mouse over the mini-button; the ad expands to show larger ad. Mini button will click directly to client’s website.)

  9. TYPES OF BANNER AD UNITS LEADERBOARD 728X90 Target your message in any section index & article pages on the desnews.com & sltrib.com $20 cpm Home Page $17cpm All Other Sections cpm= cost per 1,000 impressions (Ad rotates with other advertisers) Example: 100k impressions @ $17 cpm = $1,700 for 30 days TOWER 160X600 BOX 300X250

  10. Section Index & Article Pages Button Impressions Buttons are available on all section index and article pages of both sites. (Rotates with other advertisers) Button 160x125 w/Fly-Out 300x250 Button w/ Fly – Out $12.00 cpm Button Ad $10.00 cpm Button 160x125 Button 160x125 cpm = cost per 1,000 impressions

  11. PRODUCTS & PRICINGfor: RICH MEDIA, VIDEO, NICHE SECTIONS & SPECIALTY ADS

  12. Rich Media Ad Units Video ad Expandable Tower or Drop Down Leader Boardexpands when user initiates the mouse to roll over the ad. (additional $3 cpm) Video Ad Up to 30 second video plays automatically when ad is served. Sound is user activated. (additional $3 cpm)

  13. Online Post-it Note Salt Lake Tribune Deseret Morning News Available on selected section index page (Home Page, News/Close-up/Utah, Sports, Business, etc.) Frequency capped to run 1x per unique visitor per 4 hours / 8 hours / weekly / monthly Home Page, News/Close-up/Utah, Sports index page: $500 per day Business & All other index pages: $250 per day

  14. NICHE SECTIONS LINKED FROM HOME PAGE – SLTRIB.COM & DESNEWS.COM Sponsorships $500 to $1,000 monthly Weather Daily Links Weather Traffic

  15. Splash Page We create splash pages for our advertisers for the following reasons: • As an alternative to driving traffic to a website. • To promote a special event, sale or offer/coupon. • As a data collection tool, such as a contest or giveaway. By building a splash page with a data collection component, we allow the advertiser to collect important information such as email, address, etc. from our users. • Costs vary from $150 to $500, no charge if link to print ad only

  16. Splash Page Examples

  17. AD SPECIFICATIONS LEADERBOARD 728X90 Fly-Out 300X250 (Available W/ Buttons) Button 160x125 Mini Button 160 x 60 TOWER 160X600 • Creative Specifications • Max File Size • Ad Type Ad Size (GIF/JPG) Flash • Leaderboard 728 x 90 30K 35K • Skyscraper 160 x 600 30K 35K • Interactive 300 x 250 30K 35K • Button 160 x 125 30K 35K • MiniButton 160 x 60 30K 35K • Flash files must adhere to the same file size limits as show above and may not exceed 18 FPS (Frames per second) • File size limits must include the image size and any associated script or code needed to deliver the ad (e.g. a 15K ad with associated code of 7K will be counted as 22K • Ad material deadlines: • GIF/JPG/Flash – 2 business days prior to campaign start date • Rich Media – 5 business days prior to campaign start date • Rich Media includes user-initiated and non-user-initiated media INTERACTIVE BOX 300X250 (appears in articles only)

  18. Pricing Includes:Basic Creative For AdsWeekly/Monthly Reports3 month agreements – 10% off6 month agreements – 15% off9 month agreements – 20% off12 month agreements – 25% off

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