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Market Trends Chocolate Tea

Market Trends Chocolate Tea. Pure is the new natural Premium stands out Forty is the new twenty Dark Chocolate is Good for You Boom for Protein. Speciality tea continues to outpace regular tea sales in dollars volume

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Market Trends Chocolate Tea

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  1. Market TrendsChocolate Tea • Pure is the new natural • Premium stands out • Forty is the new twenty • Dark Chocolate is Good for You • Boom for Protein • Speciality tea continues to outpace regular tea sales in dollars volume • Contains catechins and antioxidants that help fight off cellular damage in the body • Supports weight loss • Consume at least 3 cups of green tea per day • Preventative against cancer, heart disease and high cholesterol

  2. Our Product • Tea Tea Bar is a premium chocolate bar consisting of five 70% Swiss dark chocolate coated balls • Each ball is filled with one of three flavours of silky soft dark, milk and/ or white chocolate embossed with our signature leaf. • Each ball is infused with 1 full serving of all natural pure green tea to give it its unique and delicate flavour. • Each ball is individually wrapped in green/ gold foil. • Only 60 calories per ball, grams of protein

  3. Target Market and Demand • Women ages 30-55 • Single, married, mothers, professional career oriented • Urban, upper middle class • Live a busy/ stressful life • Health conscious, follows current health and food related trends • Regularly consumes chocolate and green tea • Believes in the health benefits of both dark chocolate and herbal teas • Regularly practices yoga and or follows a fitness routine

  4. Our Price and Placement Tea Tea bar is a premium high end chocolate bar and will priced and promoted as a luxury chocolate line. Competitively priced at $3.79 for our standard five ball bar. Expansion of premium/ luxury brands into the mainstream is a result of growing demand for higher quality chocolate at a more affordable price. Placed in all similar avenues as our competitors: grocers, department stores, coffee shops, speciality tea stores, book stores, convenience stores, malls etc.

  5. Positioning • Tea Tea Bar promotes guilt free indulgence • Improves the incidence of healthy snacking because it satisfies the sweet tooth as well as provides the daily suggested serving of green tea • Higher price, higher quality

  6. Marketing PlanObjective: To obtain a 1% market share of the Canadian chocolate industry by 2015. • Hide and Eat Campaign • Hide Tea Tea Bars in different store fronts • Post clues on Twitter and Facebook • Food Truck Friendzy • Partner with Toronto Japanese Food Truck “Momofuku” • Provide Tea Tea samples to food truck customers • Trade Show “Tea Bar” • RWF, International Wedding Show, CanFit Pro Convention • Bar lounge, 19+, green tea infused cocktails and chocolate samples • Print Ads • Lifestyle/ Emotional Appeal • Woman by day vs by night • Fashion, Fitness, Food & Wine

  7. ROI- Return on Investment

  8. Payback Plans

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