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Keynote Talk at International Conference on Electrical and Electronic Engineering 2015 (IC3E 2015) 10-11 August, 2015, Malacca
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INTERNET OF THINGS CONNECTING AND AGGREGATING THE INNOVATIVE MINDS Dr. Mazlan Abbas, CEO - REDtone IOT Sdn Bhd International Conference on Electrical and Electronic Engineering 2015 (IC3E 2015) 10-11 August, 2015, Malacca Copyright © RIOT 2015 All Rights Reserved
CONNECTING AND AGGREGATING INNOVATIVE MINDS • Introduction - Internet of Things and its Business Opportunities • Why Telcos Have Difficulty in Embracing IoT • Making Sense of Data • Encourage Adoption and Innovation of IoT • Challenging the Innovative Minds • Summary Copyright © RIOT 2015 All Rights Reserved
[Source: McKinsey & Co, June 2015] Copyright © RIOT 2015 All Rights Reserved
THE CURRENT ERA OF IOT HOW IS IT DIFFERENT FROM M2M? Copyright © RIOT 2015 All Rights Reserved
[Source: http://postscapes.com/what-exactly-is- the-internet-of-things-infographic ] Copyright © RIOT 2015 All Rights Reserved
10/90 RULE The Last 100 meter connectivity Connected World Still Disconnected The “last 100 meters” represent > 90% potential number of connections Today, the devices used in the “last 100 meters” are typically not connected. The wide-area network is to a larger extent connected e.g. through smartphones, home routers (e.g. ADSL routers) and GSM / 3G / 4G Routers. Copyright © RIOT 2015 All Rights Reserved
BRING IOT TO THE NEXT LEVEL FUTURE OF COMMUNICATIONS AND PRODUCTIVITY Copyright © RIOT 2015 All Rights Reserved
BUSINESS OPPORTUNITIES Capabilities Benefits Improved Performance Monitor Control Reduced Costs Create Innovative Products Optimize New Revenue Streams Autonomous Copyright © RIOT 2015 All Rights Reserved
WHAT ARE THE BUSINESS CHALLENGES Fragmented industry Security and Privacy of data Managing vast amounts of data Finding the right business model Copyright © RIOT 2015 All Rights Reserved
4 REASONS WHY TELCOS HAVE DIFFICULTY TO EMBRACE IOT Copyright © RIOT 2015 All Rights Reserved
LEGACY BUSINESS IS STILL CONNECTIVITY SIM-CARD BASED OLD HABITS DIE HARD M2M HIGH VOLUME LOW ARPU LESS COMPLEX Copyright © RIOT 2015 All Rights Reserved
LACK OF DOMAIN EXPERTISE THINK BEYOND CONNECTIVITY SOLUTIONS, SELLING AND MANAGED SERVICES NEED GO-TO-MARKET PARTNER Copyright © RIOT 2015 All Rights Reserved
MINDSET BLOCK FULL OF SKEPTISM LOW SINGLE DIGIT GROWTH CONTRIBUTION Copyright © RIOT 2015 All Rights Reserved
STABLE BUSINESS VS. RISKY VENTURES IOT BUSINESS IS FLUID NEED TO WORK Copyright © RIOT 2015 All Rights Reserved LIKE STARTUP
THE END GAME END-TO-END IOT SERVICE PROVIDER Copyright © RIOT 2015 All Rights Reserved
END-TO-END IOT SERVICE PROVIDER s m a r t c i t y Network Platform smart transport s a u t o m o t i v e m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright © RIOT 2015 All Rights Reserved
PHASE-1 CONNECTIVITY PLAYER Copyright © RIOT 2015 All Rights Reserved
1 BUSINESS MODEL Platform s m a r t c i t y Network smart transport Platform s a u t o m o t i v e m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright © RIOT 2015 All Rights Reserved
PHASE-2 IOT ENABLER PLAYER Copyright © RIOT 2015 All Rights Reserved
2 BUSINESS MODEL s m a r t c i t y Network Platform smart transport s a u t o m o t i v e m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright © RIOT 2015 All Rights Reserved
3 BUSINESS MODEL IOT Subsidiary s m a r t c i t y Network Platform smart transport s a u t o m o t i v e m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright © RIOT 2015 All Rights Reserved
PHASE-3 IOT SOLUTIONS PLAYER Copyright © RIOT 2015 All Rights Reserved
4 BUSINESS MODEL s m a r t c i t y Network Platform smart transport s a u t o m o t i v e m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright © RIOT 2015 All Rights Reserved
PHASE-4 IOT SERVICE PROVIDER Copyright © RIOT 2015 All Rights Reserved
5 BUSINESS MODEL s m a r t c i t y Network Platform smart transport s a u t o m o t i v e m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright © RIOT 2015 All Rights Reserved
6 BUSINESS MODEL -HYBRID s m a r t c i t y Network Platform smart transport s a u t o m o t i v e m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright © RIOT 2015 All Rights Reserved
2 1 How to Evolve to a End- to-End IOT Service 3 4 Provider 5 6 Copyright © RIOT 2015 All Rights Reserved
THE GOLD RUSH MAKING SENSE OF SENSOR DATA … BUT WHAT DATA? Copyright © RIOT 2015 All Rights Reserved
VALUE IS CREATED BY MAKING SENSE OF DATA More Important Evaluated understanding Wisdom Understanding WHY Appreciation of Less Answers to questions. HOW Knowledge Important Answers to questions WHERE WHEN WHO WHAT Information Data Symbols VALUE PYRAMID Copyright © RIOT 2015 All Rights Reserved
LET’S START WITH A BLANK TEMPLATE Wisdom Understanding Knowledge Information Evaluated understanding Appreciation of “why” Answers to “how” questions V a l u e Answers to “who”, “what”, “where” and “when” questions Data Symbols Empty (0), Full (1) Who Benefits? – Determine the Stakeholders Copyright © RIOT 2015 All Rights Reserved
EXAMPLE – SMART PARKING Wisdom Understanding Knowledge Information Evaluated understanding NA Appreciation of “why” Why this parking area is not fully occupied? Answers to “how” questions How to implement a tiered charging? How to find “overstayed” vehicles? V a l u e Answers to “who”, “what”, “where” and “when” questions Who park at this lot? What kind of vehicle? Where is the empty parking lot? When is the peak period? Empty (0), Full (1) Data Symbols Who Benefits? - Citizens / Parking Operators / City Council / Shops Copyright © RIOT 2015 All Rights Reserved
CONNECTING AND AGGREGATING Waste Home Health Transport Office Data Fusion & Compound Applications Copyright © RIOT 2015 All Rights Reserved
CHALLENGES – DATA OWNERSHIP Commercial Sensor Data Providers Organizations Personal and Households Private Public Business entities who deploy and manage sensors by themselves by keeping ownership. They earn by publishing the sensors and sensor data they own through sensor publishers. Public infrastructure such as bridges, roads, parks, etc. All the sensors deployed by the government will be published in the cloud depending on government policies. All personal items, such as mobile phones, wrist watches, spectacles, laptops, soft drinks, food items and household items, such as televisions, cameras, microwaves, washing machines, etc Private business organization has the right to take the decision whether to publish the sensors attached to those items to the cloud or not. [Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging Telecommunications Technology, 2014] Copyright © RIOT 2015 All Rights Reserved
HOW-TO ENCOURAGE ADOPTION AND INNOVATION OF IOT Copyright © RIOT 2015 All Rights Reserved
“Makers, startups and crowdsourcing efforts result in high numbers of low-revenue niche IoT applications.” Copyright © RIOT 2015 All Rights Reserved
WHERE ARE IOT DEVELOPERS? [Source: http://arc.applause.com/2015/07/27/internet-of-things-big-data-and-analytics/] Copyright © RIOT 2015 All Rights Reserved
BENEFITS SENSING-AS-A-SERVICE Copyright © RIOT 2015 All Rights Reserved
COMMERCIAL IOT SENSOR PROVIDER Gathering temperature, light, pressure, humidity and pollution. The street town council center would want the temperature and humidity data for planning during rough weather The city would pay for access to the light sensors in order to decide when to turn on and off the street lights The weather department would want the temperature and pressure data A university may want access to the pollution information for research purposes for a limited period Copyright © RIOT 2015 All Rights Reserved
Harnessing the of the Application Developers Copyright © RIOT 2015 All Rights Reserved
Participatory Sensing - “Rapid deployment” Copyright © RIOT 2015 All Rights Reserved
Reduction of Data Acquisition Cost – “Sustainable Business Model” Copyright © RIOT 2015 All Rights Reserved
Different Business Models Copyright © RIOT 2015 All Rights Reserved
IOT Cloud Services – “Pay-per-Use” or “Subscription-based” Copyright © RIOT 2015 All Rights Reserved
Collect Data Previously Unavailable – “Assist scientific community or survey activities” Copyright © RIOT 2015 All Rights Reserved
GETTING INSIGHTS FROM CROWDSENSING Copyright © RIOT 2015 All Rights Reserved
SMARTPHONE AS YOUR “SENSING ASSISTANT” Sensors: • Camera – “Eyes” • Audio – “Ears” • Accelerometer – “Speed” • GPS – “Location” • Gyroscope – “Movement” • Compass – “Direction” • Proximity – “Closeness” • Ambient light – “Eyes” • Others… Crowdsourcing Via Crowdsensing Context 1. Spatial – Location / Speed Orientation 2. Temporal – Time / Duration 3. Environmental – Temperature / Light / Noise Level 4. User Characterization – Activity (Mobility Pattern) / Social (Friends, Interactions) 5. Resource Availability – Storage / Memory / Computational / Battery Copyright © RIOT 2015 All Rights Reserved
NOISETUBE – POLLUTION DATA USING SMARTPHONES Local governments / city planners • Improved decision-making • Get immediate feedback and opinions from citizens • Give immediate feedback to citizens Citizens and Communities concerned with noise • Measure your daily sound exposure in dB(A) with your mobile phone • Tag noisy sources to inform the community about them • Visualize your measurements on a map and contribute to the creation of collective, city-wide noise maps • Compare your experience with that of others Researchers • Get access to and analyze (anonymized) collective noise data Developers • Extend mobile app in whichever way you see fit Copyright © RIOT 2015 All Rights Reserved
URBAN PLANNING USING IOT Network Coverage Traffic Environment Pollution Noise Copyright © RIOT 2015 All Rights Reserved
Users MOBILE APPLICATION LIVABILITY LOCAL AREA SERVICES PUBLIC SAFETY NATURAL DISASTER PORTAL CITISENSE.COM CASE MANAGEMENT SYSTEM Open Data Smartphone Users Social Media DASHBOARD Sensor Data Copyright © RIOT 2015 All Rights Reserved
SMART CITY DATA FUSION Copyright © RIOT 2015 All Rights Reserved