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Sensing-as-a-Service - New Business Models for Internet of Things (IOT)

Adjunct Professor Talk at UTHM

mazlanabbas
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Sensing-as-a-Service - New Business Models for Internet of Things (IOT)

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  1. SENSING-AS-A- SERVICE: NEW BUSINESS MODEL FOR IOT Dr. Mazlan Abbas CEO - REDtone IOT Sdn Bhd (Adjunct Prof. UTHM) Email: mazlan.abbas@redtone.com March 21, 2016

  2. AGENDA The Untapped IOT Opportunity Why Telcos Have Difficulty To Embrace IOT? The End-Game – Being An-End-to-End IOT Service Provider? Sensing-as-a-Service Business Model Identity Crisis – Find Your Niche Area • • • • •

  3. THE IOT MARKET THE UNTAPPED OPPORTUNITY

  4. BY 2020, HOW MANY DEVICES WILL EXIST? 26 Billion Units Gartner 50 Billion Units Cisco 2020 200 Billion Units Intel 212 Billion Units IDC Source: [1] http://www.gartner.com/newsroom/id/2684616 [2] http://www.intel.com/content/www/us/en/internet-of-things/infographics/guide-to-iot.html [3] http://share.cisco.com/internet-of-things.html [4] http://www.zdnet.com/article/internet-of-things-8-9-trillion-market-in-2020-212-billion-connected- things/

  5. HOW BIG IS THE IOT MARKET? 63 devices connected every second By 2016 Gartner predicts 6.4 billion devices will be connected to the internet -- and 5.5 million new 'things' will join them each day.

  6. 10/90 RULE The Last 100 meter connectivity Connected World Still Disconnected The “last 100 meters” represent > 90% potential number of connections

  7. Internet of Everything INTERNET OF THINGS PRIMER WHAT EXACTLY IS IOT?

  8. [Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]

  9. [Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]

  10. [Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]

  11. A COMPLICATED IOT ECOSYSTEM [Source: Making Sense Of The Internet Of Things]

  12. IOT VALUE CHAIN Service Enabler Smart Objects Network Operator System Integrator Service Provider Distributor / Reseller Customer Components Embedde d Chips Modules Wireless Modems Sensors and cameras Routers and gateways Antennas and Cables Smart Bins Smart Solar Temp Monitoring Fire Extinguish ers Meters ATM/POS Camera/S ecurity Spectrum Allocation Network Infrastruct ure Backhaul Infrastruct ure Connectivi ty Availability & Quality Billing Customer Care Software Infrastruct ure Consulting Technolog y Selection Solution Design Wireless Network Design Interfaces Enterprise System Integratio n Applicatio n Developm ent Security Data Managem ent Hardware Installation Analysis App Managem ent Access Control Data Managem ent Quality of Service Packaging / Bundling Service Provisionin g Distributes Products Resells services Supply Chain and Fullfillment Buys Service Users service • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 30-40% ? % 5-10% 15-20% 15-20% 15-20% ? % Total Value

  13. ISSUES AND CHALLENGES WHY TELCOS HAVE DIFFICULTY TO EMBRACE IOT

  14. LEGACY BUSINESS IS STILL CONNECTIVITY M2M HIGH VOLUME

  15. LACK OF DOMAIN EXPERTISE SOLUTIONS, SELLING AND MANAGED SERVICES

  16. MINDSET BLOCK LOW SINGLE DIGIT GROWTH CONTRIBUTION

  17. STABLE BUSINESS VS. RISKY VENTURES

  18. THE END GAME END-TO-END IOT SERVICE PROVIDER

  19. END-TO-END IOT SERVICE PROVIDER s m a r t c i t y Network Platform smart transport s a u t om o t iv e m a r t Device Provider Network Provider Platform Provider Application Provider Customer

  20. PHASE-1 CONNECTIVITY PLAYER

  21. BUSINESS MODEL 1 Platform s m a r t c i t y Network smart transport Platform s a u t om o t iv e m a r t Device Provider Network Provider Platform Provider Application Provider Customer

  22. PHASE-2 IOT ENABLER PLAYER

  23. BUSINESS MODEL 2 s m a r t c i t y Network Platform smart transport s a u t om o t iv e m a r t Device Provider Network Provider Platform Provider Application Provider Customer

  24. BUSINESS MODEL 3 IOT Subsidiary s m a r t c i t y Network Platform smart transport s a u t om o t iv e m a r t Device Provider Network Provider Platform Provider Application Provider Customer

  25. PHASE-3 IOT SOLUTIONS PLAYER

  26. BUSINESS MODEL 4 s m a r t c i t y Network Platform smart transport s a u t om o t iv e m a r t Device Provider Network Provider Platform Provider Application Provider Customer

  27. PHASE-4 IOT SERVICE PROVIDER

  28. BUSINESS MODEL 5 s m a r t c i t y Network Platform smart transport s a u t om o t iv e m a r t Device Provider Network Provider Platform Provider Application Provider Customer

  29. BUSINESS MODEL -HYBRID 6 s m a r t c i t y Network Platform smart transport s a u t om o t iv e m a r t Device Provider Network Provider Platform Provider Application Provider Customer

  30. 2 1 How to Evolve to a End- to-End IOT Service 3 4 Provider 5 6

  31. OUR HYPOTHESIS SENSING-AS-A-SERVICE BUSINESS MODEL

  32. WHAT-IF – WE CAN DO DATA BLENDING Waste Home Health Transport Office Creating New Compound Applications

  33. DATA OWNERSHIPS Personal / Household Private Public Commercial Sensor Data Provider

  34. THE GOLD RUSH MAKING SENSE OF SENSOR DATA … BUT WHAT DATA?

  35. VALUE IS CREATED BY MAKING SENSE OF DATA More Important Wisdom Evaluated understanding WHY Appreciation of Understanding Knowledge HOW Answers to questions. Answers to WHO WHAT Information questions WHEN WHERE Less Symbols Data Important

  36. EXAMPLE – SMART PARKING More Important Wisdom N/A Why this parking area is not fully Understanding occupied? How to implement a tiered charging? Knowledge How to find “overstayed” vehicles? Who park at this lot? What kind of vehicle? Where is the empty parking Information lot? When is the peak period? Less Data Important Empty (0), Full (1)

  37. NEW BUSINESS MODEL SENSING-AS-A-SERVICE

  38. URBAN PLANNING USING IOT Network Speed Traffic Road conditions Pollution Noise

  39. BENEFITS OF SENSING-AS-A-SERVICE Single Infrastructure • Multiple Usage Harnessing the Creativity Rapid Deployment Assisting Scientific Community Sustainable Business Model IOT Cloud

  40. Smart Waste Management Smart Smart Parking Smart Street Light CitiAct Transportation IOT Applications Users Smart City Hub Social Media Garbage Collection Public Transport Parking Open Data Smartphone Users Lighting Sensor Data

  41. GPS Infra-red sensors • • Environmental Monitoring Multiple Sensors Outdoor Parking Management Parking sensors Smart Waste Management Sensors in waste bins and garbage trucks Temperature CO Noise Car Presence • • • • Ferromagnetic sensors • Smart Citizen Crowdsensing IoT in Smart City Water level Weather Flow sensor pH sensor • • • • User generated feedback with smartphones that help to make cities better • River Monitoring Water Quality and Flood Warning Guidance to free parking lots Panels located at intersections Traffic Intensity Monitoring Devices located at main entrance of city Measure main traffic parameters • Traffic volumes • Road occupancy • Vehicle speed • Queue Length • Taking information retrieved by the deployed parking sensors in order to guide drivers towards the available free parking lots •

  42. IOT VALUE CHAIN – WHERE IS THE MONEY? Platform Provider Application Provider Device Provider Network Provider No. of devices Edge devices/sens ors Gateways System Integration …. • SIM-Cards Fixed Line Data Bundled packages Data Speed SMS/MMS Dedicated APN Fixed IP Voice/Data … No. of connected devices Data streams Storage API Keys Email/SMS APIs Support Type …. • • • • No. of dashboards No. of users No. of data sources Consulting Type sof Analytics (Basic/Adva nced) …. • • • • • • • • • • • • • • • • • • • • • •

  43. IDENTITY – MORE THAN JUST A DEVICE GAME FIND YOUR NICHE AREA

  44. IMPORTANCE OF IOT ECOSYSTEM Leverage What Already Exists

  45. CHOOSE YOUR PATH SENSING-AS-A- SERVICE MNO VS MVNO VS MVNE IDENTIFY PARTNER VERTICAL OR HORIZONTAL IDENTIFY OPEN PLATFORM MULTI-SIDED MARKET? IDENTIFY BIZ MODEL

  46. THANK YOU REDtoneIOT @REDtoneIOT • EMAIL: mazlan.abbas@redtone.com • TWITTER: @mazlan_abbas • FACEBOOK: www.facebook.com/drmazlanabbas • LINKEDIN: my.linkedin.com/in/mazlan/ • SLIDESHARE: www.slideshare.net/mazlan1 • ABOUT ME: about.me/mazlan.abbas

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