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GLOBAL STRATEGIC MANAGEMENT

GLOBAL STRATEGIC MANAGEMENT. K.RANGARAJAN. FEATURES. Core Course. Three credits. First Basic Course on Strategy. Focus on Integrated Strategy. Participative pedagogy. Module 1. Fundamentals on Strategic Management & Global Context Strategy, Strategic Management Process

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GLOBAL STRATEGIC MANAGEMENT

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  1. GLOBAL STRATEGIC MANAGEMENT K.RANGARAJAN

  2. FEATURES Core Course Three credits First Basic Course on Strategy Focus on Integrated Strategy Participative pedagogy

  3. Module 1 Fundamentals on Strategic Management & Global Context Strategy, Strategic Management Process Levels of Management & Strategy Globalisation & firm drivers Globalisation & Global Strategy?

  4. Module 2 Strategy Formulation Process and value chain Constituents of Strategy Formulation – External & Internal analysis Frameworks for Environmental Scanning & Industry Analysis Resources, Capabilities & Value Chain Global Strategy Framework

  5. Module 3 Strategic Options : Business & Corporate Levels Generic Business Level Strategies Strategic Groups Corporate level strategies, Global M&As Global Strategic Alliances

  6. Module 4 Functional Considerations & Global Strategy Global Marketing issues & Strategy Operations & Sourcing – Strategic considerations Financial issues & Strategy

  7. Module 5 Strategy Implementation & Control Organization for Implementation – emerging global forms Balanced Score Card for implementation & Control Problems of functional integration as implementation issue. Blue Ocean Strategy

  8. Pedagogy & Evaluation Components • Pedagogy • Term Paper • Cases • Quizes 2 • End-term Evaluation 20% 20% 20% 40%

  9. Thank You !

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