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Maximizing Sales with Effective Marketing Channels at Muddy Fingers Farm

Explore practical marketing decisions for Muddy Fingers Farm, considering channel combinations to maximize sales of unpredictable yields. Learn assessment strategies, goal setting, and publication resources for informed choices. Contact Matthew LeRoux for personalized advice.

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Maximizing Sales with Effective Marketing Channels at Muddy Fingers Farm

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  1. Practical Application: Marketing Decisions • Muddy Fingers Farm has been considering a marketing change. What should it be? • Could drop the Watkins Glen Farmers’ Market and add 12 shares • Weekly gross sales remain equal • 8-9 hours/week less labor

  2. Channel Combination with prioritized selling maximizes sales of unpredictable perishable crop yields

  3. Marketing Channel Assessment • Identify your goals and lifestyle preferences • Keep marketing cost & returns records, if only for “snapshot” periods • Value your own time to present an accurate picture of marketing costs • Rank & compare opportunities to maximize profits • Combine channels to max sales & reduce risks

  4. Publications • Smart Marketing http://marketingpwt.aem.cornell.edu/SmartMarketing/pdfs/SmrtMktg%20Sep2010.pdf • Guide to Marketing Channels http://ccetompkins.org/sites/all/files/factsheets/factsheet-1317.pdf

  5. Contact information: Matthew LeRoux Agricultural Marketing Specialist Cornell Cooperative Extension Tompkins Co. 615 Willow Ave., Ithaca, NY 14850 607-272-2292 mnl28@cornell.edu

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