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Strategic Marketing Decisions for Diverse Market Segmentation in Çayyolu Region

Our business utilizes geographic, demographic, psychographic, and behavioral segmentation to offer tailored products to diverse consumer segments based on age, gender, income, occupation, education, social class, lifestyle, and knowledge levels.

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Strategic Marketing Decisions for Diverse Market Segmentation in Çayyolu Region

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  1. Marketing Decisionsfor

  2. Market Segmentation • Geographic • Demographic • Psychographic • Behavioral

  3. GeographicSegmentation Dividing a market intodifferentgeographicalunits, such as nations, states, regions, countries, cities Wepreferto start up a business in Çayyolu region.

  4. DemographicSegmentation Dividingthe market intosegmentsbased on variablessuch as age, life-cyclestage, gender, income, occupation, education, religionandgeneration.

  5. Variables in our Business Age & Life-cycleSegmentation: offeringdifferentproductsanddifferent marketing approaches. • Weproducesugar-freecookies, cakesand salt-freebreads, poğaça etc. fordiabeticandoldpeople. • Weproducecup-cakes, cookiesandmoistcakesforyoungandchildren.

  6. Gender: Differentsegmentsbased on gender. Wedivide a market accordingtogender; ourtargetsegment is women, especially, businesswomen «Businesswomen can onlyimaginedeliciousandnaturalhomemadecook, not think how tomakethese.»

  7. Income: Dividing a market intodifferentincomesegments. Weofferhomemadecookforworkingwomen at highincomelevel. OrganicproductsCustomervalue HomemadeproductsCustomervalue Customerwhoareaware of ourproducts’value can pay moremoney ( comparethanpatisseries)

  8. OccupationandEducation: Businesswomen’soccupationandeducationlevelaredirectlyrelatedtotheourbusiness marketing strategies. Educationallevelandprofessionalstatusaredirecltyrelatedeachother. So, generallywomenwhoare in thehigheducationalandprofessionallevel can preferthattype of cook.

  9. PsychographicSegmentation Dividing a market intodifferentsegmentsbased on socialclass, lifestyleorpersonalitycharacteristics. High andmiddlesocialclasses Lifestyle : traditionalandmodernist life style Personalitycharacteristics: healthyandqualified life approach.

  10. BehavioralSegmentation Consumersknowledgerelatedsegmentation. Generally, people start to be aware of harms of fastfoodandrecent trend is obesity. Consumer’srecentknowledge

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