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MAJOR TOPICS

Explore a wide range of research topics in business, including short and long-range forecasting, industry trends, financial analysis, management and organizational behavior, sales and marketing strategies, corporate responsibility, and e-business models.

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MAJOR TOPICS

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  1. MAJOR TOPICS FOR RESEARCH IN BUSINESS Source: Zigmund

  2. General Business, Economic, and Corporate Research • Short-range forecasting (up to one year) • Long-range forecasting (over one year) • Studies of business and industry trends inflation and pricing studies • Plant and warehouse location studies • Acquisition studies • Studies of global environments Source: Zigmund

  3. Financial and Accounting Research • Forecasts of financial interest-rate trends • Stock, bond, and commodity value predictions Capital formation alternatives • Research related to mergers and acquisitions Risk-return trade-off studies Impact of taxes • Portfolio analysis • Research on financial institutions • Expected-rate-of-return studies • Capital asset pricing models • Credit risk • Cost analysis Source: Zigmund

  4. Management and Organizational Behavior Research • Total quality management • Morale and job satisfaction Leadership style • Employee productivity • Organizational effectiveness • Structural studies • Absenteeism and turnover • Organizational climate • Organizational communication • Time and motion studies • Physical environment studies • Labor union trends Source: Zigmund

  5. Sales and Marketing Research • Measurement of market potentials Market-share analysis • Market segmentation studies • Determination of market characteristics • Sales analysis • Establishment on sales quotas, territories • Distribution-channel studies • New-product concept tests • Test-market studies • Advertising research • Buyer-behavior/consumer satisfaction studies Source: Zigmund

  6. Corporate Responsibility Research • Ecological impact studies • Legal constraints on advertising and promotion studies • Sex, age, and racial discrimination worker-equity studies • Social values and ethics studies Source: Zigmund

  7. RESEARCH TOPICS ON E-BUSINESS AND NEW BUSINESS MODELS • Impact of Internet and Internet technologies on business (Impact of new economy) • E-Business Transformation process • Customer Relationhip Management • Supply Chain Management • Datawarehousing, Data Mining • Payment Systems on Internet, Payment Providing Systems • Internet Security • Privacy Source: Sule Ozmen

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