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Claiming & Optimizing Local Business Listings on Google, Yahoo & Bing

Learn how to optimize your local business listings on Google, Yahoo, and Bing to improve authenticity, credibility, transparency, and consistency. Discover the key ranking factors and avoid negative factors in local search.

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Claiming & Optimizing Local Business Listings on Google, Yahoo & Bing

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  1. Claiming & Optimizing your Local Business Listings at Google, Yahoo & Bing By Cecily Crout

  2. Whether it’s local search, organic search, or paid search, in general the search engines are assessing your online information (your listings, your website, reviews etc.) for: • Authenticity – that you’re genuine • Credibility– that you’re believable & trustworthy • Longevity– that you’ve been around a while, and are here to stay • Transparency– that you’re upfront and honest, no hidden agendas • Consistency– that the information you, and others, are presenting is the same throughout the web, there are no contradictions

  3. Local Listings in Google, Yahoo, Bing All require/allow the following information about your business: • Business name • Street address • Phone Number • E-mail address • Website address • Business Description • Categories • Hours of Operation • Payment Options • Photos – Google, Yahoo ‘Enhanced’ Listing • Videos - Google

  4. Individual features of each service: GoogleYahooBing Additional Details Yes * Some** Some*** Service Area Yes No No Additional Websites No No Yes Additional Emails No No Yes Alternate Phone Yes No No “Do not display Address" option No Yes Yes Step by Step Preview No Yes No Coupon Yes No No Paid Options Yes Yes No * (customizable by you) ** (brands, services, specials, etc) *** (brands, specialties, tagline, etc)

  5. Ranking Factors in Local Search • Claiming your listing • Address in city you are targeting • Categories • Keywords in description • Number of other listings on the web (e.g. online yellow pages) • Local phone number rather than an 800 number • Well populated listing (provide as much content as possible) • Reviews, especially reviews from other local listing sources (e.g. online yellow pages) • Comprehensive and consistent information on website (if you have one, if you don’t it’s not a factor)

  6. Negative Factors in Local Search • Don’t keyword stuff (overuse keywords) • Don’t repeat category keywords in your description • Don’t have multiple listings for the same business location • Don’t fake reviews • Don’t put location/keywords in your business name, unless they are part of your business name • Don’t list areas you service in your additional details (Google)

  7. In summary: • Authentic • Credible • Transparent • Consistent • Content • Keywords • Reviews • Citations

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