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This guide provides essential tips for creating effective questionnaires, including module assignment procedures, common content assignment, and avoiding interview killers. Learn how to optimize survey design and engagement to improve data quality.
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Reminders about questionnaires • Final versions due June 15 • Put questionnaires in the format in the question guide • Select one person from your team to communicate with YouGovPolimetrix • Please use the points system to time your survey before you submit it
Module assignment procedure • Eligible panelists are assigned to take the common content • During the common content, respondents are assigned to modules using block randomization based on age group, gender, education, and race. • Blocks are defined by starting the survey, not completing it • Break-off rates can affect the number of eligible respondents for matching
“Interview Killers” • Multiple pages of grids or wordy grids • Suggestion – space grids out over the survey, if possible • Long dynamic grids • Do not use these for a long list of items. Use a multi-page grid that limits the number of items per page • Consider putting sets of thematically similar questions on the same page (but try to minimize scrolling)
A grid that would work better as a series of single choice questions
Challenging topics also lead to breakoffs If you ask questions on a topic that is unfamiliar to many • Limit the number of questions • Keep the questions short and to the point • Give respondents the option to say they don’t know Keep introductory text brief, if possible
