Value Proposition Canvas

1. Value Proposition Canvas

2. Value Proposition Canvas Emotional Why Visible Hidden What How Start here Rational Inertia

3. Value Proposition Canvas What are the emotional drivers of purchasing? What does it feel like to use your product? What your product do? What are the hidden needs? Risks of switching to your product? How does your product work? What are the rational drivers of purchasing? What do people currently do instead?

4. Value Proposition Canvas Grow bigger Prestige Porous Accelerator Grow the team DIY Incubator Learnfaster Fixed costs Productive environment Social environment Productivity Quiet space Serious Business Scalability Advice Harvard of Accelerators Funding Collegial community Customised Investment Innovation Warehouse Startup Accelerator High Growth Startups Rented offices Coffee shops

5. Value Proposition Canvas Simple Everything everywhere Fast to enter things Share notes with people Never forget Easy syncing Loosing things Fast to use Singlesystem Sync across devices Remember things External brain Locked into a system Save information Include images Remember everything Write things down Rich meta data Evernote Online notes Mobile professionals Email to yourself Text documents

6. Build your own canvas • Customer Want • Customer Want • Customer Want • Customer Want • Product Benefit • Product Benefit • Product Benefit • Product Benefit • Customer Fear • Customer Fear • Customer Fear • Customer Fear • Brand Experience • Brand Experience • Brand Experience • Brand Experience • Product Feature • Product Feature • Product Feature • Product Feature • Customer Need • Customer Need • Customer Need • Customer Need • Company Name • Product Name • Customer Persona • Substitute behavior