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Global Agro-Food Industry: State, Consumer, Retail

Explore the dynamics of the agro-food industry, from globalization trends to ethical consumer practices, and the role of the state versus corporations. Understand the impact of branding and the evolving market with the rise of ethical consumerism.

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Global Agro-Food Industry: State, Consumer, Retail

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  1. Global Shift Chapter 9 ‘We Are What We Eat’: The Agro-Food Industries

  2. Review • Concepts to Review • Transportation technologies, resource-extractive industries, ethical consumer practices, uneven globalization, role of the state • Key Words • Renewable resources, agricultural practices, global consumption patterns, genetically modified organisms, branding

  3. The Agro-Food Industries: Definition and Structure • Characteristics of the industry • Globalization of agro-food • Production local, distribution increasingly global • ‘Just-in-time’ industry • Agro-food and technology • ‘Global cool chains’ • Biotechnologies • Industrially produced chemicals • Genetic modification • Food additives

  4. The State versus the Corporation • Role of the state • Shape of the corporations • Regulation of the industry • The labour force

  5. The Market • The consumer • Although most people struggle to survive, consumers in developed world are spoilt for choice • Food choices complex and embedded • Embrace diversity of new food products • Rise of ethical consumer movement • Branding • Dominated by branded products • Products sold as global brands, also simultaneously sold under a local label • Identity is key

  6. Global Retail • Biggest food retailers: • Have been domestically oriented for most of their histories • Have become increasingly transnational • vary considerably in their degree of transnationalism • Competing with local firms is difficult • The use of local partners can avoid some of the difficulties of expansion • Retailers expand their sourcing

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