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Luxury Goods

Luxury Goods. The psychology behind the purchases. Why do consumers purchase luxury goods?. Why do consumers purchase luxury goods?. The feel good factor. Social status. Class hierarchy. Defines us. Rationalization. Consumer perception. Peer perception. Self esteem.

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Luxury Goods

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  1. Luxury Goods The psychology behind the purchases

  2. Why do consumers purchase luxury goods?

  3. Why do consumers purchase luxury goods?

  4. The feel good factor

  5. Social status

  6. Class hierarchy

  7. Defines us

  8. Rationalization

  9. Consumer perception

  10. Peer perception

  11. Self esteem

  12. Pride of consumption

  13. Pride of consumption

  14. Hedonistic tendencies

  15. Theory of self-congruity

  16. Ultimate retail therapy

  17. Authenticity

  18. Emotional engagement • Fabrics & embellishments • Total experience regardless of retail channel • Service • Celebrity affiliations • Art • Travel • Brand Heritage

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