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Media convergence in local television news. Pecha-kucha presentation By: denae d’arcy 10/25/11. Topic: Convergence from TV news and online journalism to TV news, online and social media journalism. Research Area:. * Media convergence fueled by technology development. KILLEBREW (2003)
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Media convergence in local television news Pecha-kucha presentation By: denaed’arcy 10/25/11
Topic: Convergence from TV news and online journalism to TV news, online and social media journalism. Research Area: *Media convergence fueled by technology development
KILLEBREW (2003) GORDON (2003) DAILEY (2005) QUINN (2005) PEJ STUDY (2010) HUANG (2006) Literature:Newsroom Case studies (2)Convergence in newsroom survey (model research from study)
CONVERGENCE – technology means changes and advancement, combining • DIFFUSION OF INNOVATION – how, why what rate ideas spread • USES AND GRATIFICATION – do journos feel social media posting is useful? MEDIA THEORY
Business models and technology leads to continued convergence and multimedia journalists.
Technology advancement leads to the need to distribute breaking news on many platforms.
Studies regarding convergence of TV news journalism and online journalism. • Studies on convergence of print media with TV news as well as radio. • Even studies on convergence relating to photographs and later film. Why is this study useful? It seeks to fill a gap in research. Convergence of TV news and social media has not been widely studied.
Research questions • R1: What is the relationship between the age of TV news journalist and the success of convergence? • R2: What is the relationship between the education level of journalist and success of convergence with social media?
Research questions cont.. • R3: What is the relationship between journalist years of experience and success of convergence with social media? • R4: What is the relationship between journalist attitude toward added duties and success of convergence with social media?
Research questions cont.. R5: What is the relationship between journalists attitude on usefulness and success of convergence with social media?
“Success” in convergence relating to social media For research design, success will be measured as: Frequency of posts on social media relating to news items and breaking news throughout the eight hour work day incorporated with other duties.
Other research ideas under topic: • What is the relationship between journalist attitude and success of implementing convergence in a newsroom? • What is the relationship between conflict between journalist and news management and success of implementing convergence in a newsroom?
Previous studies Measure success of convergence of tv news and internet (online news stories) regarding journalist training and attitude.
Research Design Strategy Sampling plan • Correlational survey • Purposive
QUESTIONS? COMMENTS? SUGGESTIONS?