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First_Edu_INdia_Social_Media_Marketing Document

Startup Document<br>Strategy

md_sarfaraz_alam
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First_Edu_INdia_Social_Media_Marketing Document

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  1. Social Media Marketing Educate to Inspire to Convience Journey By, Md Sarfaraz Alam

  2. Agenda Social Media Platform Content and its Thinking Process Plan Lead Budget

  3. Social Media Channel and why? Convey the information, their values, culture & lifestyle to people. International universities International universities and its influence on their decision-making process.

  4. Six thoughts on Content? 1. Create Post Engage Awareness Lead Brand 2. 3. 4. 5. 6.

  5. Plan Increase inbound traffic through social media platforms Communicate with customers through social websites Higher conversion rate Improve online reputation Connect with influencers

  6. Create 7 Posts a week ( 2 creatives + 5 Reels) 1 story a Day 9 Posts a week 2 Videos + 7 Shorts a week 7 Posts a week (4 creatives + 3 reels) 7 Stories

  7. Post Highlight - Services Organic Content Better CTA

  8. Engage Lead generation Objective is to get Prospects data 24 hours reach time : Comments, Message, Whats app, Sr Call, Website, Channel Key Performance indicator is to generate Quality leads

  9. Awarness Provide Easily Accessible Information Boost Engagement with Infographics Use Testimonials from Your Current and Past Students Be Innovative with Social Marketing

  10. Brand Organic Content Highlight Services Content Marketing & Production Testimonials Optimize Website Traffic and Social Media Influencer Campaign

  11. Lead Meta - FB & IG Website Pay Per click Campaign - Search and Display Organic Lead Psychometric Assessment IELTS Platform and Leads

  12. Timeline, 01/05/23 to 15/08/23 1st June, 23 Aug, 23 1st, May 23 01,July, 23 Content Production Organic promotion Webinar Awareness Meta Lead Generation Google Leads YouTube Heavy Boost Social Media Content marketing Google Leads YouTube Heavy Boost Social Media Content Marketing Analysis of our three months Working Google Leads Website Traffic leads YouTube Heavy Boost Social Media Testimonial Build- up Content Production Organic promotion Lead Generation Website Optimize Organic traffic and Leads PPC Campaign YouTube Promotion 15,May,23 15th June, 23 15th, July, 23

  13. LinkedIn 4% Meta 16% Awareness 24% Budget The idea is to create a Brand in a study abroad competitive world which will embark a journey from Educate to Purchase. 360 prospects and move towards from inorganic to Organic LinkedIn, YouTube and Twitter will be our Organic Channel Degree funnel for our YouTube 20% Website Traffic 36%

  14. Thank You For Your Attention Question & Answer

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