Tips for Developing a Website Redesign Strategy

1. Tips for Developing a Website Redesign Strategy Website redesign often becomes a necessity when your business grows and scales up with time. Whether it’s simple tweaks to the site or a complete overhaul, like changing the structure, format and navigation, it takes a lot of work to redesign the site. It does not matter whether the redesign work is for old website or for brand new one, you just can’t do without a proper strategy. Here are some tips to develop a website redesign strategy - 1. Understand your existing performance metrics –it’s always a good idea to first understand where your site stands in terms of performance before going ahead with the redesign. 2. Set your website redesign goals– There should be some specific targets in mind for your website redesign and make sure you have them written to make the process smooth.

2. 3. Be clear about your USP–If you’re vouching for website redesign, make sure you’re sorted out in terms of the USP of the site and the ways you want brand message to reach out to the world. 4. Define your buyer persona– Make sure the website redesign you are planning revolves around the visitors as they could be buyers and their tastes and preferences should matter the most with the task. 5. Don’t waste your top-performing SEO pages– When you opt for website redesign, the biggest challenge among all is to save your optimized pages that are adding value through leads, conversions and sales. 6. Use the competitor analysis metrics– Your website redesign strategy should focus competitor analysis to get a good hang of the things in the industry and in general. 7. Protect your high-performing content–Even if you’re going ahead with website redesign, this does not mean you waste up your top- performing content assets. You can trust reliable website design services to keep the mistakes with redesign to minimum.