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ENGLISH 8: ADVERTISING CAMPAIGN

ENGLISH 8: ADVERTISING CAMPAIGN. MASS COMMUNICATION OR MASS INDOCTRINATION. DEFINE: INDOCTRINATION. ENGLISH 8: ADVERTISING CAMPAIGN. Subliminal Messages in Company Logos

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ENGLISH 8: ADVERTISING CAMPAIGN

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  1. ENGLISH 8: ADVERTISING CAMPAIGN MASS COMMUNICATION OR MASS INDOCTRINATION

  2. DEFINE: INDOCTRINATION

  3. ENGLISH 8: ADVERTISING CAMPAIGN Subliminal Messages in Company Logos In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Below we will review some clever logos that have hidden symbolism you may have not noticed before. Some are obvious, others are subtle, but all of them are interesting to examine. Enjoy!

  4. Identify the ‘hidden logo’ and explain the subliminal message

  5. Identify the ‘hidden logo’ and explain the subliminal message

  6. Identify the ‘hidden logo’ and explain the subliminal message

  7. Identify the ‘hidden logo’ and explain the subliminal message

  8. Identify the ‘hidden logo’ and explain the subliminal message

  9. Identify the ‘hidden logo’ and explain the subliminal message

  10. Did you know? • Advertising is NOT a medium. Advertisers use the various media to put across their messages. • Without the revenue generated by advertising, commercial television would not exist; newspapers and magazines would be far too expensive for most people to buy.

  11. Interesting Facts • In the USA, spending on advertising rose from $15 million in 1870 to $39 million in 1880, then to $71 million in 1890. By 1908, spending had reached over $140 million. What do you think is the amount spent in 2012 on advertising in the USA?

  12. Identify the ‘hidden logo’ and explain the subliminal message

  13. Identify the ‘hidden logo’ and explain the dual symbolism and subliminal message

  14. Identify the ‘hidden logo’ and explain the subliminal message

  15. Identify the ‘hidden logo’ and explain the subliminal message (London Symphony Orchestra)

  16. Identify the ‘hidden logo’ and explain the subliminal message

  17. Identify the ‘hidden logo’ and explain the subliminal message

  18. Identify the ‘hidden logo’ and explain the subliminal message

  19. Review: Remember we talked about how KFC has been re-branded? Here’s the evidence. http://worldsbestlogos.blogspot.com/2007_07_01_archive.html

  20. Emotive Appeals Advertisements that achieve their purpose by stimulating one's emotions. Emotional appeals attempt to appeal to the consumer's psychological, social, or emotional needs. The copy and images can arouse fear, love, hate, greed, sexual desire, or humor, or otherwise create psychological tension that can best be resolved by purchase of the product or service.

  21. Did you know? • Even before the end of the 19th century, publishers had begun to organize audiences into clearly identifiable target groups such as • Sports fans • Theatergoers • Women interested in fashion • Women interested in cooking

  22. Identify the ‘hidden logo’ and explain the subliminal message

  23. Identify the ‘hidden logo’ and explain the subliminal message

  24. Identify the ‘hidden logo’ and explain the subliminal message

  25. Identify the ‘hidden logo’ and explain the subliminal message

  26. Identify the ‘hidden logo’ and explain the subliminal message

  27. Identify the ‘hidden logo’ and explain the subliminal message

  28. Did you know that Adidas has tweaked its logo for specific purposes? 1949 shoes 1967 clothes 1972 Trefoil corporate 1997 Integrated corporate design 2002 Sports style 2002 Sports Performance 2002 Sports Heritage

  29. Another example of a logo that has been rebranded TaylorMade-adidas Golf officially joined the adidas Group in 1997. The first Taylor Made logo was implemented in 1979. It shows the script “Taylor” and “Made” off to the side. The Taylor Made "T" logo made its debut in the mid 1980s. The updated copper “T” logo was used starting around late 1998. The current Taylor Made logo was implemented in September 2000.

  30. Look at how the SWOOSH has been tweaked

  31. Northwest Airlines

  32. Sun Microsystems

  33. Sources "20 Clever Logos with Hidden Symbolism." TwistedSifter. Web. 20 Apr. 2012. <http://twistedsifter.com/2011/08/20- clever- logos-with-hidden- symbolism/>. "25 Logos with Hidden Messages Amazing Graphic Designing Tricks! « Graphic Design Blog An Ultimate Resource for Graphic Designers." Graphic Design. Web. 20 Apr. 2012. <http://www.graphicdesignblog.org/hidden- logos-in-graphic-designing/>. "30 More Hidden Logos to Treat Your Eyes -The Sequel!! « Graphic Design Blog – An Ultimate Resource for Graphic Designers." Graphic Design. Web. 20 Apr. 2012. <http://www.graphicdesignblog.org/more- hidden- logos-sequel/>. "BEST LOGOS - WORLDS BEST LOGOS and BRANDS." World's Best Logos. Web. 20 Apr. 2012. <http://worldsbestlogos.blogspot.com/2007_07_01_archi ve.html>. Petley, Julian. "Advertising, and How It Works." Media: The Impact on Our Lives. Austin, TX: RaintreeSteck-Vaughn, 2001. 34-39. Print.

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