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Gweledigaeth ar gyfer ein C yrchfan A Vision for Our Destination

Discover the successful tourism industry in Denbighshire, supporting the economy, preserving biodiversity, and promoting a positive image. Our corporate plan outlines objectives for sustainability and collaboration.

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Gweledigaeth ar gyfer ein C yrchfan A Vision for Our Destination

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  1. Gweledigaeth ar gyfer einCyrchfanA Vision for Our Destination Judith Greenhalgh Prif Weithredwr / Cyngor Sir Ddinbych Chief Executive / Denbighshire County Council

  2. Ein SirOur County

  3. Twristiaethyn Sir DdinbychTourism in Denbighshire • Over £490m business • Employs over 6,200 people • Supports local services and infrastructure • Promotes a positive image of the County as a place to live, work and visit

  4. Beth sy'ngwneudeintwristiaethynllwyddiannus?What makes our tourism successful? • Countryside and land management • Biodiversity • Heritage assets • Infrastructure for events and opportunities for leisure • Support for and thriving businesses offering desirable goods and services

  5. Cyngor Sir Ddinbych a ThwristiaethDenbighshire Council and Tourism Corporate Plan Objective 4: ‘The Environment is Attractive and protected, supporting well being and prosperity’ Includes key objectives to: • Increase the biodiversity quality of important habitats and species across the County • Raise the profile of the County as a location to visit, in order to capitalise on Denbighshire’s economic potential

  6. CydnabodeffaithTwristiaethar EinHeconomiRecognising Tourism’s Impact on Our Economy • Our Economic and Community Ambition Strategy 2013-2023 recognises tourism as a key sector in the County with opportunities for further growth • There are also opportunities to link to the wider wellbeing/ ‘Healthier Wales’ priorities and the Future Generations Act

  7. Y StrategaethDwristiaeth-EinHegwyddorionThe Tourism Strategy - Our Principles • The strategy will be underpinned by the principles of sustainability and collaboration • We will be seeking to improve the County’s economic, social, environmental and cultural well being without creating a negative impact for future generations • This applies to all of the Councils work, including tourism – we should not be jeopardising the assets that attract people to come here in the first place

  8. Twristiaeth Sir Ddinbych – Yr hyn y ByddemynGobeithioeiGyflawniDenbighshire Tourism – What we Would Hope to Achieve • People visit our County throughout the year • People stay in Denbighshire longer • People spend more money when they are here

  9. ‘Pleseru'rDorf’‘Crowd Pullers’ To achieve these objectives we will focus on the geographic ‘crowd pullers’ to attract people to the County: • Rhyl, including the new SC2 attraction • ClwydianRange and Dee Valley AONB, including Pontcysyllte Aqueduct and Canal World Heritage Site • Llangollen • The Vale of Clwyd

  10. ThemâuDarganfodDiscovery Themes We will promote our tourism around a number of themes: • Active and Adventure Tourism • Historic Towns and Heritage Tourism • Food and Drink Tourism • Picturesque Landscapes

  11. EinDull o WneudhynDdigwyddo fewn y CyngorOur Approach to Making this Happen within the Council • Asset Management: Sustainably managing and investing in our assets to make them accessible and attractive to visitors • Destination Management: Bringing to bear the Council’s resources to make the visitor’s experience of the County a pleasurable one • Business Development: Working with and for existing businesses and supporting inward investment to help achieve our ambition for the County • Destination Marketing: Developing and delivering marketing products to help us achieve our desired outcomes

  12. Cyfleoeddi'nGweithluOpportunities for Our Workforce The North Wales Growth Bid, through the North Wales Economic Ambition Board has a project ‘strand’ around land-based and tourism developments Of particular interest is the potential to develop a Tourism and Hospitality Centre of Excellence at ColegLlandrillo, connected to a number of strategic training and development facilities within the tourism sector across the region This is a potential £16.25m investment

  13. CyflawnieinStrategaethDelivering our Strategy • A set of KPIs will be established, monitored and reported • Delivery will be overseen by a Tourism Oversight Group, which will include members from the Destination Management Partnership • Important that we maintain our focus as a ‘scatter gun’ approach will spread resources too thinly

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