Olympic Games Souvenir Packaging Graphics Project

1. Olympic Games Souvenir Packaging Graphics Project

2. L/O: Showing understanding of how to analyse the design brief: All must (E): Give clear descriptions. Most should (C): Include technical language. Some could (A): Write using fluent commentary. Design Brief: The situation: In 2016 Rio de Janeiro in Brazil will host the Summer Olympic Games. In order for this event to be successful different types of promotional material will be marketed before and during the games. Your task: Design and make the packaging and promotional material for a commemorative product (a souvenir) with a Rio 2016 theme.

3. 1.Souvenirs: 5.Imagery: 6.Promotional Materials: • Mugs/cups • Key ring fobs • Stick-on transfers • Hats/caps • Fridge magnets • Pens/pencils • Rulers • Erasers • T-shirts • Bags/ruck sacks • Posters • Sporting activities • National colours • Brazil/Rio landmarks • Posters - billboards • Leaflets • Flags • Advertisements 4.Identity: Analysis of Design Brief • Lettering • Logos • Trademarks • Symbols • Pictorial drawings 3.Packaging Materials: 2.Types of packaging: • Card – e.g. corrugated/fluted, • Whiteboard/greyboard • Plastics: • Acetate/PVC • Polythene • Expanded Polystyrene • Vegetable protein board • Boxes/cartons • Bags • Packets • Blister packs • Bubble wrap

4. Souvenir Research • Annotate your chosen images by commenting on the following things: • what is the function of the product (what is meant to do). • it’s appearance: shape, colour, texture. • what material(s) you think it is made from. • what you think of the graphics that appear on it – are they attractive, are they suitable?

5. Packaging Research • Annotate your chosen images by commenting on the following things: • How does the packaging work – how does it contain/protect the product inside it? • What materials do you think it is made from? • What impact would they have on the environment – could they be recycled easily? • What do you think of the graphics that appear on it – are they attractive, are they suitable, would they appeal to consumers?

6. L/O: Showing understanding of how to analyse promotional product packaging: All must: Give clear descriptions. Most should: Use technical language. Some could: Talk using fluent commentary. • Product Packaging Analysis: • In groups analyse an actual souvenir product and its packaging. • Write down your answers to the following questions on the sheet provided: • What product are you looking at? • Describe the type of packaging – is it a box/carton, bag, wrapper, etc.? • How is it opened/closed? • How well does the product fit inside the packaging – is it a snug fit? • What sort of materials do you think were used to make the packaging – cardboard, polythene, acetate, etc? • Describe the colours and styles of lettering on the packaging – are they appropriate? • What information is given on the packaging? • Are there any difficulties users might have? • What could be changed to improve the packaging? • Can the packaging be part of a sustainable world – i.e. can it be made from recycled and recyclable materials? England Mug. Box. Tuck-in lid and ‘automatic base’. It fits well. Corrugated cardboard. Colours reflect the national flag. Sans serif text is easy to read. Washing instructions. It may come apart. It could have some more obvious football related imagery. Cardboard is easily made from recycled fibres and can be recycled again afterwards. This helps reduce impact on the environment.

7. Product Packaging Analysis: L/O: Showing understanding of how to analyse promotional product packaging: All must: Give clear descriptions. Most should: Use technical language. Some could: Talk using fluent commentary. Starter: Key words wordsearch – discuss terminology/meanings. Link to objective. Main: Analyse three examples – working in pairs. Rotate products every five minutes. Plenary: Summarise findings – each group to nominate a speaker to evaluate strengths and weaknesses of an analysed example. Why is analysing existing product packaging helpful when developing your own design ideas?

8. Packaging Disassembly Hologram sticker to prove product is genuine/authentic The packaging is made of corrugated cardboard, with an outer layer of colour printed paper (varnished/laminated) This is a cut-out window that allows consumers to see the mug inside the box. Barcode Product description England branding Product information (care instructions) These three flaps tuck in to make a ‘crash lock’/’automatic base’ that does not require glue.

9. L/O: Show understanding of the purpose of market research. All must (E): produce a set of basic questions that help identify demands. Most should (C): relate questions to the design of graphic products. Some could (A): collect data and visually represent outcomes using charts. Title: Survey on Attitudes to Souvenirs & Their Packaging: Task: Write a ‘closed’ questionnaire with at least six questions on people’s opinions. A closed question has a fixed number of possible answers. For example: 1. Do you ever buy souvenirs? • Use MS Word to create your questionnaire. • Draw tables so you can tick multiple-choice answers using a tally system. • Do not print off multiple copies to give out individually – this is an unnecessary waste of paper! 2. Would you want to keep packaging for a souvenir product? 3. Is the appearance of souvenir packaging important to you?

10. Analysing survey results using pie charts: • Open a new spreadsheet in Excel (Start > All Programs > MS Office 2010) • Type your first question in the A/2 cell • Type your multiple choice answers in the B/1, C1, D1, etc. cells • Enter the number of answers for each question in the B/2, C/2, D/2, etc. cells • Highlight all the rows and columns you used for your data. • Click the Insert tab button. • Choose the Pie Chart option. • The pie chart will be inserted on to your spreadsheet. • Copy and paste the pie chart into an A3 landscape formatted page in MS Word. • Repeat this process for your other questions. • When finished Save As… to your own user space.

11. Design Specification:

12. L/O: Show understanding of designing and making considerations. All must (E): produce basic summaries of the different issues to consider. Most should (C): illustrate and describe examples to support statements. Some could (A): elaborate further with detailed case studies. • Health & Safety: • How H&S is Strictly regulated by law – through HSE (Health & Safety Executive). • Handling sharp equipment with care – i.e. scalpel (knife) with metal safety ruler. • Using spraymount (aerosol glue) in a well ventilated area. Being aware of it being flammable and irritant. • Being aware of others working around you – not leaving things in the way. • Wearing suitable clothing. • Social Issues: • Could the product be offensive to someone? Does it insult someone? • Are there any religious, racial, or gender-related issues? • Have offensive symbols been used? • Is the any nudity, violence? • Could the words be offensive? • Could the images be offensive? • Are the manufacturing working conditions harmful to anyone? • Environmental Issues: • Using materials that can easily be recycled or are degradeable (rot easily) helps to preserve natural resources. • Fossil fuels that are burnt to produce energy (to operate machinery) cause pollution of the atmosphere. • The ‘Green’ alternative is to use ‘renewable’ energy sources i.e. solar and wind. Designing & Making Considerations: • Industrial Design Practices: • Creating/testing models/prototypes. • Seeing how well they stand up to use. • Developing designs using CAD (computer aided design) – 2D Design, Adobe Photoshop software. • Printing artwork on EODs (electronic output devices) e.g. sublimation printer. • Using CAM (computer aided manufacturing) – e.g. lasercutter.

13. Client Profile* • *A client profile provides more detail about your target consumer. • Specify the following points: • Gender. • Age group. • Income bracket (roughly how much they earn). • Nationality. • Attitude towards sporting events. • How much they value/appreciate commemorative items/souvenirs. • Write how the above points influence your ideas regarding the design of your packaging and promotional materials for the Glasgow 2014 mug.

14. Rio de Janeiro Olympic Games Mood Board

15. L/O: Show understanding of the importance of developing a strong brand logo. All must (E): show different ideas for the Rio 2016 logo. Most should (C): show three good ideas which represent sport and Brazil. Some could (A): provide detailed annotations justifying design decisions. Initial Logo Design Ideas for Rio 2016 • Carefully draw a selection of ideas in colour: • They must have some visual connection with Rio/Brazil. • The must have some relevance to sport. • Annotate your ideas – explaining your thinking.

16. L/O: Show understanding of suitable methods for enhancing designs using ICT. All must (E): Create a basic colour scheme using paint bucket tool in PSE. Most should (C): Experiment with effects for greater impact. Some could (A): Use filters skilfully to produce professional-looking outcomes. • To find your scanned logo design go to: • CTS Shared • DT • Graphics • Year 11 Graphics • 11D-Gr1m Scanned Logos • Click once only to select your file. • Go to the ‘file’ menu. • Go down to ‘open with’ and choose ‘Adobe Photoshop Elements’. • Use the ‘Crop Tool’ to cut away the surrounding blank space. • Go to ‘Enhance’ menu • Select ‘Adjust Lighting’. • Adjust the ‘Brightness’ by about 5% and ‘Contrast’ to about 50% • Then fill in colours using the ‘Paint Bucket’ tool. • Test different effects using Layer Styles (as demonstrated). • ‘Save As…’ each version of your design to your ‘My Documents’ folder under a different name e.g. ‘Logo 1’, ‘Logo 2’, etc., in .JPG file format. • Insert into A3 landscape Word page, annotate, save as Word 97-2003 document.

17. L/O: Show understanding of the need for a consistent ‘house style’. All must (E): Include final version of logo on packaging, ticket and poster. Most should (C): Keep in proportion and use complementary background colours. Some could (A): Integrate logo designs into graphic products seamlessly. • Your logo for sublimation printing is stored in: • CTS Shared • DT • Graphics • Year 11 Graphics • Year 11 Designs to Print on Mugs • Work on graphic products as follows: • Ticket design • Promotional Poster • Souvenir Mug packaging • Manufacturing Specification • Ensure that: • You don’t distort the shape of your logo when positioning on designs. • You use the eyedropper tool in Photoshop Elements to pick out a colour to match. • If using a photographic image, source a high quality/resolution image and make a note of the website it was found on.

18. L/O: Show understanding of effective poster design for a sporting event. All must (E): draft two basic ideas – showing a clear link to Rio 2016. Most should (C): show a good balance between text and illustrations. Some could (A): integrate logo shapes/colours in a relevant way. A B Which examples show a visual link to Rio? ......... Say why:.............................. Which show a link to sport?......... Say why:…………………………………………………………….. Which are purely graphical (shapes/lettering)?......... Say why:……………………. Which have a persuasive message?......... Say why:………………………………………………….. C D

19. L/O: Show understanding of effective poster design for a sporting event. All must (E): draft two basic ideas – showing a clear link to Rio 2016. Most should (C): show a good balance between text and illustrations. Some could (A): integrate logo shapes/colours in a relevant way. Rio 2016 Poster Design: Draw two design ideas for a poster to advertise the Rio 2016 Olympic Games in a way that links to Rio de Janeiro/Brazil and sport. They should feature your own Rio 2016 logo design, An illustration of at least one famous Brazilian icon/symbol/landmark (refer to your moodboard), And an Olympic sporting activity. Include a slogan/catchphrase. Remember to display the correct dates: Friday 5th August to Sunday 21st August 2016.

20. L/O: Show understanding of effective ticket design for a sporting event. All must (E): draft two basic ideas – showing a clear link to Rio 2016. Most should (C): show appropriate use of colour that is possible to print on to. Some could (A): integrate logo shapes/colours in a relevant way. Rio 2016 Ticket Design: Draw two design ideas for tickets to the Rio 2016 Olympic Games. They should feature your own 2016 logo design in colour or mono (b/w), A suitable opaque (pale) background colour/pattern, Remember to display a valid date – any day between: Friday 5th August to Sunday 21st August 2016. Event, Seat, row numbers, price paid. Barcode/QR (Quick Response) code.

21. L/O: Show understanding of the purpose of generating a range of packaging design proposals. All must (E): show a variety of ideas for the Rio 2016 souvenir mug box. Most should (C): show three detailed ideas which include your logo design. Some could (A): include thorough annotations that justify design decisions. Initial Souvenir Packaging Design Ideas • Use an isometric template to help you draw out three cuboids. • Test different shapes for windows/cut-outs in the boxes. • Show where your logo design and product information goes. • Experiment with patterns and colour schemes. • Annotate your ideas and explain which one you will develop further.

22. L/O: Show understanding of the purpose of reviewing and developing packaging design proposals. All must (E): Show that they have selected and developed a design idea. Most should (C): Follow the correct orientation for back and front. Some could (A): Provide more detail and justify modifications in annotations. Packaging Design Development (Isometric projections) 96 110 Front view 82 Back view • Draw the box shapes to actual size (96 x 82 x 110mm), front and back. • Add in your chosen design for the graphics, including any windows/cut-outs. • Ensure you use OUTLINED LETTERINGfor logos and product description. • Show where the barcode and other symbols should be displayed.

23. L/O: Show understanding of the purpose of surface development drawings/nets. All must (E): Create a basic net of their preferred packaging design. Most should (C): Feature an automatic base/crash lock design for ease of assembly/disassembly (without glue). Some could (A): Mention use of a SMART material (e.g. hologram emblem) to indicate product authenticity. 110 20 Packaging Net 110 82 82 20 260 96 Indicate dimensions (sizes) in millimetres 60 384

24. L/O: Show understanding of schematic diagrams showing sequential actions. All must (E): list the order of the designing and making activities correctly. Most should (C): use shapes and colours to relate to certain actions/processes. Some could (A): indicate quality control checks using feedback loops. Use a ‘lozenge’ (a rounded rectangle) to indicate the start and finish of the process Draw a flowchart diagram to illustrate the designing and making process for product: Use oblongs (rectangles) To explain actions you took in the process. Use a diamond shape when describing a decision or question in the process When showing where you have made corrections in the process you indicate this with an arrow going back a step (This shows QUALITY CONTROL).

25. Flowchart Diagram of the Designing & Making Process: L/O: Show understanding of schematic diagrams showing sequential actions. All must (E): list the order of the designing and making activities correctly. Most should (C): use shapes and colours to relate to certain actions/processes. Some could (A): indicate quality control checks using feedback loops. Cut out net using scalpel Start Design initial logos ideas Draw front + Back view in Isometric projection Score lines to fold Q.C. Choose logo for development Analyse design brief Draw surface development (net) of chosen design Assemble packaging using glue Analyse existing products Q.C. Develop logo design using ICT Is the box a good fit for the souvenir mug? Develop net using ICT Market research - survey Design initial Packaging ideas Print out artwork using electronic output device Moodboard of images related to theme Q.C. Present to client Choose design idea for development Spraymount on to card Finish

26. L/O: Show understanding of the purpose of sublimation printing. All must (E): produce a basic step-by-step description of the process. Most should (C): illustrate equipment used and attach printed artwork. Some could (A): provide photographic evaluation of finished outcome. • Sublimation Printing Process: • IN YOUR OWN WORDS you need to write about the following process; • The sublimation printing process is used to print graphics on to a resistant material – in this case a ceramic mug. • The design is printed on to sublimation paper using an ink jet printer. • The inks are permanent dyes, rather than water-based. • The design is printed as a mirror image. • The printed design is attached to the surface of the product with tape • The product is placed in a heated press at a high temperature for a set amount of time. • When the sublimation paper is removed from the product, the design is transferred on to it permanently.

27. Manufacturing Specification: • IN YOUR OWN WORDS GIVE THE FOLLOWING INFORMATION: • In order to securely contain the commemorative mug product the packaging will be a cuboid box made to the following manufacturing specification: • Dimensions: • Length – 110mm • Width – 82mm • Height – 95mm • The base will feature a ‘crash-lock’ system of flaps for ease of assembly and flattening after use. • Materials: • A3 paper (to print artwork on to). • Six-sheet thick card. • Acetate (for the window in the box). • Spraymount/adhesive.

28. L/O: Show understanding of how to complete a final evaluation. All must (E): Answer the questions clearly, referring to project work. Most should (C): Write fully explanatory sentences which make sense. Some could (A): Use continuous prose and include technical vocabulary. • Final Evaluation: • How close to what you said in the design brief are your final outcomes? Explain. (Look at your design brief. Look at your finished products). • Did you meet all the requirements that you stated in your Design Specification? • What did consumers think of the products? Ask third parties for their opinions. • What parts of the project caused you the most trouble. Say how and why. • How did you overcome these problems? • What testing did you do when designing and making – e.g. did you create several drawings, drafts/prototypes and identify weaknesses to improve? • What changes did you make and why? • What impact did these changes have on your timekeeping/progress? • Are they anymore things you would add or improve if you had more time? • What do you think about your final outcomes? Weigh up the strengths and weaknesses honestly.