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SK-II: Breakthrough Success Campaign

SK-II's groundbreaking campaign led to top market share, exceptional business growth, and incredible digital results. From Facebook Live marathons to positive WOM, the results soared.

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SK-II: Breakthrough Success Campaign

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  1. Core submission document templateCampaign CategoriesPR Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong KongTel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

  2. Entry Details NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlight it in red. Marks may be deducted if the strict slide number of entry submission is exceeded.

  3. Entry Video https://youtu.be/eXxKyzRHAIY

  4. Results Breakthrough Results Business Achievements SK-II Competitors First time in history, SK-II win #1 in Q2 beauty industry market share +30% Business Growth Recruited 1.7X new users acquistion Astonishing Digital Results 35% Population Pioneer in accentuate Facebook Livestream Marathon co-opt with influencers and media 30MIL+ digital impression Google Trend #1 among prestige skincare brands ESOV #1 100% positive WOM Accumulated 2.7MIL+ views

  5. Supporting Visuals Kids reignite dreamless adults to #DreamAgain

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