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Effective Marketing Media Tools

CCO ’ s first college and university exhibition has yielded fruitful results and managed to attain its goals while maintaining high proficiency and participant satisfaction.

mechelle-emerson
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Effective Marketing Media Tools

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  1. CCO’s first college and university exhibition has yielded fruitful results and managed to attain its goals while maintaining high proficiency and participant satisfaction.

  2. We welcomed 38 universities from different parts of the world, and hosted Canada’s 2011 University and College Exhibition with the participation of 16 Canadian Universities and Colleges that represent some of the best of the Canadian educational system. Students and parents had the opportunity to have one-on-one discussions with university and college representatives to ask all their questions about the respective educational institution, its programs, estimated budget, and understand visa and residency requirements.

  3. Effective Marketing Media Tools • Several media tools were used to promote the exhibition and ensure we reach our targeted audience. • Our targeted audience was of students aging 16 – 24 years old and their parents.

  4. Newspaper Ads • A detailed ad about CCO’s exhibition was published in two of Jordan’s most popular newspapers: Al Rai (www.alrai.com) and Al Ghad (www.alghad.com). • The ad was published in Al Rai on October 5th and 9th (page 58) and in Al Ghad on October 6th, 7th (sports-page B2) and 8th (sports-page B2). • Size of the ad was (11.7 cm x 15 cm).

  5. Al Rai Newspaper

  6. Al Ghad Newspaper

  7. Radio Commercials • For 5 days, 16 spots (per day) from October 2nd to 9th (excluding the 7th) promoted the exhibition on Fann FM (www.fannradio.com) radio station during the very popular “Sabaho” morning show with Daisy Reeh. • Fann FM covered the first day of the exhibition live from 6-7 pm. Further, interviews with CCO’s team, participants, and attendees were carried twice on Saturday and Sunday evenings.

  8. E- Marketing • 5 email shots with a total of 600 000 emails were addressed to professionals, students, and businesses.

  9. SMS • 50 000 text messages were sent twice prior to the start of the exhibition on October 6th and 8th targeting 50 000 youngsters and parents. • The text of the SMS was as follows: “Meet University Reps from Canada, USA, UK, Holland, Switzerland,S pain, Italy, UAE, Qatar, Leb & Jordan Sat/Sun 8- 9Oct from 4-8pm @Grand Hyatt. Under/post grad-0779555200.”

  10. Flyers • 1 000 flyers were distributed in all areas of Amman.

  11. Booklets • 2 000 booklets that included the profiles of all participating colleges and universities were printed and handed out to attendees.

  12. Street Signs 10 street signs were erected in Amman’s busiest streets.

  13. Street Signs

  14. Street Signs

  15. Social Media • A special page was created on Facebook & Twitter to invite as many people as possible to the exhibition. https://www.facebook.com/event.php?eid=224606670927516

  16. Website • CCO’s website was used to promote this exhibition and future events. http://www.ccojordan.com/university_exhibition_2011.php

  17. Posters • 200 posters were printed and distributed to different local school and universities in Amman.

  18. Magazines • CCO invited the most popular local magazines to cover the event. Among those were Layalina, Home, Living Well, and Sharqiat Magazines.

  19. School Counselors • CCO invited 12 school counselors to the exhibition and a dinner with university and college representatives and the event coordinators.

  20. Feedback forms • Feedback forms were distributed to all participants. Representatives were asked to evaluate the event and answer questions based on a scale from 1- 5, while 5 stands for “excellent” and 1 for “very poor.” • The overall rating of the event was 4.3/5. It showed that most representatives were extremely satisfied and impressed by our supreme services.

  21. With such intensive media coverage and a number of attendees exceeding 1 3001 in 2 days, CCO celebrates the success of its first college and university exhibition and is currently preparing for its next events. • The majority of attendees were sincere about pursuing their education; hence universities believe they have reached a large number of potential students within the 2 days. • CCO is always looking forward to narrowing the gap between local students and foreign universities and becoming the leading office in the region. 1 For families attending, only one member of the family was required to register.

  22. The Upcoming Fair • After the great success we have achieved in our first exhibition, and given the positive feedback and satisfaction that both representatives of universities and attendees have demonstrated, we are currently preparing for our next event. • Our next fair will be held on February 11 & 12, 2012 at The Grand Hyatt Hotel in Amman, and will be for 2 days. We are targeting 40 universities from different parts of the world and will be focusing on undergraduate and postgraduate students.

  23. Pictures from CCO’s University and College Exhibition - October 2011

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