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Market Surveillance to protect Innovation

Market Surveillance to protect Innovation. Best practice examples. Manitowoc Cranes > Product’s and service brands. Grove Mobile telescopic cranes. Manitowoc lattice-boom crawler cranes. National Crane Boom trucks. Potain Top-slewing and self-erecting cranes. +. +.

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Market Surveillance to protect Innovation

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  1. Market Surveillance to protect Innovation Best practice examples

  2. Manitowoc Cranes> Product’s and service brands Grove Mobile telescopic cranes Manitowoc lattice-boom crawler cranes National CraneBoom trucks Potain Top-slewing and self-erecting cranes + +

  3. Manitowoc Cranes> Europe operations Wilhelmshaven, Germany Velky Saris, Slovakia Moulins, France Charlieu, France Niella Tanaro, Italy Baltar, Portugal Fanzeres, Portugal

  4. Cranes industry> European Market expectations • Safety: risk management of lifting operations • Reliability: job site productivity • Capacity: reduce construction time • Ease of use: operator confort, assistance • Sustainability: investment for life • Flexibility: adaptable to projects • Environment-friendly: energy consumption, noise • Compliance: regulations diversity • Peace-of-mind: exposure to public

  5. Cranes industry> Market competition • Europe is the biggest market for cranes, with advanced requirements and stringent regulations • Customers are diverse: small family owned construction business, rental houses, multinational construction giants, infrastructures builders and operators. • European manufacturers are leaders, developing countries competitors are emerging. Price pressure is high • Technology and Components counterfeits are frequent (masts, jib sections, hoists, cabs, software) • Customers, Users, Institutional partners education is challenging

  6. Cranes industry> Technology and Innovation • Industry is very innovative: lattice structure, design, new materials, electronics, remote diagnostics and maintenance, job-site interactions • Technology provides customer benefits, general public acceptance, reduced cost of ownership and differentiation • Investment is significant: engineering centers, prototype testing, third party certifications and intellectual property • It must be protected against illegal copies, counterfeits and false certifications, which are often difficult to identify • Unfair competition will drive the whole industry “value chain” down

  7. Market surveillance> a possible Manufacturer response • Educate sales force and the distribution network • Improve information available to third-party independent crane certifiers • Seek out new ways of identifying genuine parts compared to copies: for example RFID’s* Replace gray box with image * Radio-Frequency-Identification-Device Market Surveillance to protect Innovation

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