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Principles & Elements of Design

Principles & Elements of Design. Principles of Design (PoD) The CONCEPTS, IDEAS, or CHARACTERISTICS of a product. Elements of Design (EoD) The PHYSICAL, TANGIBLE details and features of a product PoD are achieved through EoD. Principles vs. Elements. Principles of Design.

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Principles & Elements of Design

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  1. Principles & Elements of Design

  2. Principles of Design (PoD) The CONCEPTS, IDEAS, or CHARACTERISTICS of a product Elements of Design (EoD) The PHYSICAL, TANGIBLE details and features of a product PoD are achieved through EoD Principles vs. Elements PT Instructronics

  3. Principles of Design • There are ten principles (characteristics) that contribute to an interesting design. • Repetition • Opposition • Subordination • Transition • Creativity • Balance • Rhythm • Emphasis • Proportion • Unity PT Instructronics

  4. To bring into proportion, harmony. To be equal in weight or force. Formal: symmetrical Informal: not symmetrical, but balanced visually Balance PT Instructronics Balanced Not Balanced

  5. Rhythm • A flow or movement having a regularly repeated pattern of lines, planes, or surface treatments. PT Instructronics

  6. Emphasis • Force of expression or special attention given to something PT Instructronics

  7. Proportion • The comparative size relationship between objects • Golden Ratio: 1.618 • Frequently occurs in nature • Fibonacci Series: • 1, 1, 2, 3, 5, 8, 13, 21,… • Double Square • Cinematic Ratio • 16:9 • Monitor • 4:3 PT Instructronics

  8. Different Car Proportions PT Instructronics

  9. Unity • Consistent use of line, color, and texture PT Instructronics

  10. Unity PT Instructronics

  11. Unity PT Instructronics

  12. Unity PT Instructronics

  13. Repetition • The act of repeating lines, spaces, textures, ... PT Instructronics

  14. Repetition PT Instructronics

  15. Opposition • Long - Short • Thick - Thin • Black - White PT Instructronics

  16. Subordination • Not all parts of the design have the same rank or value. Some are more important than others. The less important are subordinate, but they still are necessary for an effective design. Most Important Channel 2 Stormy Nite Meteorologist Subordinate PT Instructronics

  17. Transition • Change from one aspect of the design to another. PT Instructronics

  18. Creativity • Being imaginative or inventive • Making a something out of nothing • DJ’s use a turntable as an instrument • Egyptians used sand as a liquid to bury sarcophaguses • Victory at the Battle of Granicus PT Instructronics

  19. 6 Elements of Design • Line • Form • Color • Space • Light & Shadow • Material & Texture • These 6 EoD are used to MANIFEST the 10 PoD discussed in previous slides PT Instructronics

  20. Line • Produces a sense of movement • Straight • Curved • Graceful Flow • Horizontal • Increases Length • Vertical • Increases Height • Diagonal • Shows a transition PT Instructronics

  21. Form • The shape, outline, or configuration of anything. • Some examples of specific forms are: Squares, rectangles, circles, ellipses, triangles, and ovals. PT Instructronics

  22. Form • Sculptural • Primitive • Functional / Linear PT Instructronics

  23. Color • Provides definition, interest, variety, change • Red: Warmth • Yellow: Attention • Green: Eases tension • Blue: Cool, formal • Violet: Mystery PT Instructronics

  24. Light and Shadow • By using various combinations of light & shadow you can create a sense of depth. PT Instructronics

  25. Light and Shadow • http://www.drawthrough.com/tutorials/index.html PT Instructronics

  26. Space • By incorporating the use of space in your design, you can enlarge or reduce the visual space. PT Instructronics

  27. PT Instructronics

  28. Materials: Texture & Color • Materials can make, break or differentiate a product • Textures can impart • Warmth • Quality • Value PT Instructronics

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