Customer Centered Design

1. Customer Centered Design Integrated Product and Process Design ME 475-476 Preparation for Leadership in Engineering Design and Development—Second day of class

2. Today’s Objectives • A word about your project assignments • Help you begin to understand a “customer centered”, structured design process

3. A Word About Your Project Assignments… • There were 28 projects available for biding • Only two projects did not receive at least one bid • Project bids were carefully considered by assigned project coaches • More than 84% of teams received one of their first three proposal bids • 5 teams were assigned to a project they did not bid on • In general, your proposals were the best we have ever seen in Capstone • We believe that all teams have very worthwhile projects • We sincerely believe all teams are poised for success • Thank you for your excellent work and for universally meeting the Thursday 9AM deadline

4. What Makes a Great Product? 1950’s Channel Lock Pliers 1908 Model T Ford Apple’s I phone OXO Swivel Peeler

5. Team Assignment: In three minutes: • Pick one of these four products (or another notable example) and identify what you believe—as a team, was the most important product characteristic that made the product a strong success • Select a team spokesman to share your team’s results • Write your individual and your team’s results in your Guidebook

6. What Makes a Great Product? 1950’s Channel Lock Pliers 1908 Model T Ford Apple’s I phone OXO Swivel Peeler

7. Sharing your Results: • Team 2 • Team 31 • Team 14 • Other

8. Evaluate & Select A Structured Design Process Fall Semester Winter Semester Uncover Create Working Concept Refine Concept into Product Capture Instruction & work on a real project with a real customer Instruction on Refinement Tools & work on a real project w/real customer

9. Ulrich & Eppinger’s Structured Design Process Great Products Are More Likely to Result if a Structured Design Process is Followed Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Concepts Select Product Concept(s) Test Product Concept(s) Set Final Specifications Plan Downstream Development Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes Project Documentation

10. The Deep Dive! We are going to watch a Nightline video with Ted Koppel that you may have already seen about the IDEO Design Company Individual Assignment: • Look for as many “Customer Centered”Design Principles as you can find in the video… • Note these principles (…and examples) in your Guidebook

11. OK, So What Did You Learn?

12. Coming Up Class tomorrow (8:00AM Wed) in 214 CTB Introduction to Project Definition & Organization Introduction to Project Documentation Make sure you contact your sponsor TODAY, if you haven’t already done so! Next week Class Monday – Identifying and interpreting Customer Needs… Workshop 8:00-9:50 T, W, or Th – Wilk 3228, Scheduling TBA We will schedule your team for one of these three days If you have a conflict on one or more of these days, please let Paula know ASAP

13. Being Eager To Be Taught… “I’ve learned as a student and teacher to recognize three main enemies of learning. They are attitudes in the student: self-doubt, indifference, and pride. If you doubt your capacity to learn, you are right to doubt. If you don’t care whether or not you learn, you won’t. And, if you want to learn without correction from someone else, you have chosen the harder way.” President Henry B. Eyring

14. Summary: Capstone is an opportunity: 1. To learn—and learn to use, a “customer centered” and structured design process 2. To strengthen your confidence (your faith), that you can learn to do good engineering design” 3. To learn to work synergistically with others 4. To learn, that doing design, will foster learning

15. Questions…

16. Thank you!