Considerations When On-boarding a New SEO Customer

1. Considerations When On-boarding a New SEO Customer Here are a few considerations when on-boarding a new customer for your medical SEO services. A good on-boarding and follow-up process will give you a chance to set proper expectations, work more efficiently with the client while also setting the tone for future client interactions. Medical SEO, just as any other SEO service is becoming more complex with changes in search engine algorithms and specific requirements of clients. With more healthcare organizations moving their operations online, medical SEO services also have increased in demand. However, on-boarding new clients can prove challenging and there are a few considerations that SEO firms must take into consideration. What is client on-boarding? It is a process of accepting a new client and increasing the possibility of the new client becoming a satisfied and returning customer. When a client is properly on-boarded, they will have a clear understanding of the value of your services, and also be convinced that they will receive the best services from you. When a new customer contacts your SEO agency, •Thank them for contacting you •Understand the project that they are interested in •Fix a time to chat with them as quickly as possible

2. Identifying the right target customers is uppermost in any promotional campaign and you need to ensure that you know exactly who you are on-boarding. Once the new client is on board, the next step is to understand their business, foster them and finally encourage them to know more about your service and the advantages of hiring your team. Good customer service can take you a long way and there are specific actions and process-led approaches your team can use to turn your “new customers” to “happy customers” from the outset. The actions are: Be ready and eager to help them: Working with an SEO services provider can be exciting for your clients. They consider SEO as bringing something new and exciting to their business and the opportunity that follows. This is a chance for your client to learn about a new industry, get to know new people, build on strategic skills and professional SEO experience. Lack of enthusiasm can make a negative impact on the immediate on-boarding of new business substantially and is a simple thing to get right. Include your client also in every stage: An inclusive and collaborative approach between the SEO services and the client is essential to build a good rapport. Take the time out to involve the customer and the key stakeholders as it gives you the chance to reinforce expertise, co-create, collaborate, and keep the momentum behind SEO campaigns. It is very easy to work if you are working with your client to get access to make changes and eliminate barriers from implementing items. Develop and refine on-boarding processes: When you have a client, make sure that your team has clarity on all the items such as new contacts and company goals, pain points, key communication requirements, who does what tasks, important delivery milestones, crucial on-boarding moments, reporting and pre-sales information provided. Be practical: The initial on-boarding actions involve initial client communications, new account administration activities, and welcome emails. Once this is over, you may want to immediately start taking actions. But this has to be undertaken with proper management and consideration. To give vent to your enthusiasm, start with technical SEO fixes that is the most practical way to get going. When implementing technical SEO fixes, take time to understand your customers and their specific needs and aspirations. Customer centricity is important: Keeping your customer at the center will ensure that the customer is looked after well. There are other elements also that need to be taken care of such as service level agreement standards that include the time to reply to emails, definition of regular communications, and instructions on the quality and types of communication required which can help with this area. A customer-centric organization is distinguished by features such as hands-on customer communications, ongoing customer inclusion, placing the customer at the heart of marketing and delivery focus, use of data to identify, improve, and support customers more, better customer visibility on progress, awareness and refinement of the customer experience, empowering your customer contacts through your work, insights, and feedback, enhanced customer listening, wider access and communication with the customer team (outside of the main contacts).

3. Consider previous SEO approaches: Looking back at your earlier SEO approaches will help analyze what worked and what didn’t. By doing so, you can endorse your strategies and also strengthen your distinguishing features and value proposition that brought you customers in the first place. A good on-boarding as well as follow-up process will give providers of digital marketing services a chance to set proper expectations, work more efficiently with the client while also setting the tone for future client interactions. 800-670-2809