Google My Business Optimization for Healthcare Professionals

1. Google My Business Optimization for Healthcare Professionals Healthcare professionals need help to reach out to patients. A Google My Business profile builds credibility and visibility. There are many things that determine how healthcare professionals are able to draw patients to their practice. Healthcare practices should ideally have a good health content marketing strategy, but an optimized Google My Business (GMB) profile is equally important. Google did publish a set of guidelines for healthcare providers to get started with Google My Business.

2. Healthcare providers need to be conspicuous online, to provide the services patients are looking for and also to ensure a steady revenue inflow. A GMB profile gives them the online presence they need so they can be tracked easily by patients and caregivers. With coronavirus doing the rounds and causing a lull in businesses, the importance of being conspicuous is magnified. With the guidelines, Google My Business gives individual healthcare professionals such as therapists, doctors and physiotherapists the capability to claim their practice info and also manage it. The document states that details such as telemedicine and remote services can be added, which will particularly be useful for people confined to their homes. Verified GMB Profile Raises Visibility and Reputation A verified GMB profile enables these professionals to update existing patients and engage with them while also reaching out to new patients. Google highlights some features that need to be included in a GMB profile.

3. Manage details such as contact information and operating hours. Mention the actual kind of services you offer, such as diagnostics, treatment procedures, telemedicine, etc. Ensure that you engage well with your patients by answering their questions and responding to reviews. Google also recommends uploading photos, which enables patients to have an idea of what to expect. You also need to set controls with location groups on who can actually access your business profiles. The big motivation for Google to emphasize these things appears to be keeping people indoors during these risky times and enabling them to get all the information they need about a practice. They can get the information without having to visit the practice. When healthcare providers offer detailed information and media, people wouldn’t need to visit their physical location unless they need treatment. It’s helping people stay at home and distance themselves socially. GMB Profile in Search Results

4. Google also provides information on how a healthcare provider’s GMB profile comes up in the search results. The factors that matter are relevance, how prominent the practice is, and the geographic proximity to the searcher’s location. Your GMB profile appearing in search gives you superb visibility and makes a big difference to the number of people who can potentially visit your website too, thereby increasing traffic. Of course, it can also bring about conversions in terms of physical visits after the coronavirus situation dies down. Your business profile section displays information such as directions to your practice, phone number, contact details, a summary of your practice, photos, customer reviews and the website. So get your GMB profile set up soon. Healthcare search engine optimization companies can help here. (800) 941-5527