How Do You Market and Keep Your Patients Informed During the COVID-19 Crisis

1. How Do You Market and Keep Your Patients Informed During the COVID-19 Crisis With the help of a Long Island SEO company, healthcare providers can update their websites and change their digital marketing strategies as required. The whole world is experiencing the shock waves set in motion by the COVID-19 pandemic. In this present situation, physicians, healthcare providers, and healthcare marketers are all working together to deal with the new challenges. This is the time wherein patient behaviour is changing and healthcare professionals need to think about how to use hospitals’ and other medical facilities’ resources to keep the public informed about the pandemic. The public is quite confused whether they have the common cold or flu, or the deadlier COVID-19 infection. They have numerous doubts and concerns, and the situation is aggravated because most of them cannot gain personal access to their physicians and providers. As healthcare providers, your own way of functioning may have changed, and patients must be informed regarding the same. It has become very important therefore for providers to be accessible online to users searching for updated information, treatments and so on which increases the significance of organic marketing for healthcare websites. Healthcare apps are also gaining in significance now. Effective online presence is easier to achieve with the help of a Long Island SEO company, which can help update medical websites and modify their digital marketing strategies as required in this time of uncertainty.

2. Meanwhile, here are some digital marketing considerations. Analyze your current marketing campaign and ensure that you review each and every strategy to find out whether the messages meet the actual operations of your organization at the time of this pandemic. Compared to print media, digital marketing campaign is a better option as you can keep your content and messages constantly updated. During this critical period with social distancing and lockdowns, medical practices, physicians and healthcare units should be focused on providing virtual service or virtual consulting (telemedicine) to keep the patients informed. The next step is to make sure that your patients are aware of the changes in the process. Apart from COVID-19 patients, there are other patients such as pregnant mothers or cancer patients who may have low immunity. In their case, attending a doctor’s appointment can be very stressful. So, in such situations be clear in explaining your healthcare practice’s commitment to their health and safety and be clear about when patients should not come to your office. If a patient with COVID-19 is coming for a consultation, then encourage the patient to call ahead before coming in and be sure to post that message on your website, social media, in digital ads and on local listings. With this pandemic, the operating hours and policies of many clinics and hospitals have changed. So, make sure to update these changes in local listings like Yelp and Google My Business. This will keep the patients up to date and update as often as needed. Google My Business posts expire after 7 days but in the case of other listings changes should be altered when everything gets back to normal. The best way to keep track of it is by maintaining a spreadsheet detailing all the accounts that you have updated and take out any COVID 19 information.

3. This is a time when a number of nations have declared shutdown and social distancing. So, people have a lot of free time on their hand and they are likely to be engaged on phones, tablets or desktops, and many people look for COVID–19 information online. This time can be utilized by health marketers to educate patients about various health-related topics. Find out what potential patients are looking for and provide content related to that. You can also provide online webinars to your patients. This helps to build trust and credibility about your practice and drive more patients to your practice once the pandemic is over. In this critical stage, make sure that you give more importance to ethical and transparent communication, and effectively address the patient’s fears. This will make the patients believe that they have a trustworthy provider. Healthcare is a prime consideration at any time. To provide information regarding the various healthcare solutions you provide, it is vital that your website gains prominence in online platforms. For this, you need a result-oriented digital healthcare marketing campaign. (800) 941-5527