Keyword Optimization - The Starting Point of a Brilliant SEO Strategy

1. Keyword Optimization - The Starting Point of a Brilliant SEO Strategy Optimizing keyword lists is the starting point of any brilliant SEO strategy. Despite the evolution of SEO, keywords are still important. One of the most important tasks of companies offering digital marketing for hospitals is optimizing the keyword lists for clients. Optimizing and Evaluating Keyword Lists Keywords are at the heart of any SEO strategy. Preparing keyword lists is important so you can design your content marketing strategy and your page optimization accordingly. But this isn’t a one-time task. You need to keep updating your keyword lists. The lists need to be optimized and evaluated regularly so that your web pages and blogs continue to perform well in search rankings. But that’s challenging too, since Google’s algorithms are getting more and more sophisticated. Your strategies need to evolve. So what exactly do you need for optimizing your keyword list? One of the big challenges of keyword optimization for your entire website and SEO strategy is that you need to keep track of a lot of things. Every part of your website, including meta titles and subheadings needs to be considered. To ensure you don’t leave out anything, it is essential to maintain a checklist of every aspect you need to consider. That will help you create a structured workflow. Search Engine

2. Journal’s Alexander Kesler has prepared a checklist of the things you need to do to optimize your keyword list for SEO. Categorizing Keywords by Segmenting Web Pages Kesler suggests segmenting the pages of your site into groups on the basis of their topic and their rate of conversion. Get your top pages aligned with their search volume, targeted keyword phrases, and score of difficulty. You need to get your keywords categorized by getting your web pages segmented. Identifying New Search Terms and Keywords With your top keywords, you need to make a list of their long-tail variations. Make sure you consider the branded terms. Google Analytics can be helpful here. Its Site Search feature can help discover search terms your existing users and target customers you are looking for. Collect the keywords with the geo- modifiers, and ensure you have not overlooked any keywords. You may need to conduct competitive analysis for discovering keywords that have been overlooked. Keywords you’ve discovered newly must be aligned with your web pages. You may also have to create new pages to optimize for those keywords. Long-tail Keywords and Voice Search People could be using different queries, search terms or keywords for searching on different platforms. They could use different keywords when searching on their mobile phones, rather than what they use on desktops. And here you need to think of voice search as well. If users type the search phrase on their mobile browser, it could be shorter than the typical desktop search term since it is harder to type long phrases on the mobile phone. But if they’re using voice search, you can expect much longer search phrases. That’s why long-tail keywords are so important. With mobile phones fast becoming the most favoured medium of search and smart speakers such as Google Home and Alexa becoming more popular in households, voice search is increasingly becoming the preferred mode of search. Conversational search phrases are what smart speaker searchers use, and these are made up of long-tail keywords. So you need to take these keywords into account and also remember that popular keywords could change depending on the device used. Geo-targeted Keywords When you’re thinking of mobile search, geo-targeted keywords are important. Most mobile searches have location as a major component. According to Google’s Mobile Playbook, 94% of mobile users search for information based on location. So along with location-based keywords, such as “plastic surgery in Manhattan” you also need to optimize for keywords having words such as “nearby”, “near me”, etc as in “plastic surgery near me”. You must also ensure that your page on Google My Business is optimized and contains updated and accurate NAP details. You want your practice to show up when users search for such healthcare providers.

3. Trending Keywords and Topics Keep note of keyword trends and trending topics too. Certain keyword research tools can help identify trending words. Relevant trending keywords must be added to your list. This list must be updated, with the previous trending keywords being removed. Incorporating trending keywords can help you boost your traffic significantly, at least in the short term. A really great tool to discover trends new keyword ideas is Google Correlate. Chances are you haven’t heard much about it, but it is a free yet powerful tool to get keyword ideas with similar search patterns to your targeted search query. Experienced medical SEO companies can help you with comprehensive keyword research to ensure your practice stays ahead in the competitive healthcare arena. www.medresponsive.com 800-670-2809 (631) 494-3324