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SEO Keyword Research

Keyword research is the first step in SEO. But how do we do it right? These slides will walk you through the basics. Full guide - http://red-dot-geek.com/seo-blogging/beginner-seo-keyword-research-guide/

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SEO Keyword Research

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  1. KEYWORD RESEARCH FOR BEGINNERS

  2. “ The good life is one inspired by love and guided by knowledge. - Bertrand Russell

  3. Hello! I AM W.S. TOH Being a self-taught SEO practitioner, I give back to the community by giving free tutorials.

  4. WHAT ARE KEYWORDS? About this template Keywords are words and phrases in a piece of content that makes it “findable” on search engines. For example, an article titled “Super duper mega guide on how to play a guitar” will give search engines a hint that it is a guide on playing the guitar. If this article is well written and well promoted enough, it pop up in searches for “how to play a guitar” and the related search terms. This is why keywords are so important in SEO. You need to understand what readers are looking for, and answer their search queries.

  5. STEP 1 – FIND A TOPIC

  6. DON’T START WITH SEO • It’s weird, but the first step of keyword research has nothing to do with keywords nor SEO. Begin by finding an interesting topic that is valuable to • your readers. If you don’t have an interesting topic, you won’t have • any good content; You cannot do SEO and keyword research without solid content.

  7. HOW TO FIND A TOPIC Depend on your inspirations. Think of topics that are • related to your selected niche. If not, just look around on the Internet. Plenty of news • websites, social media, and forums to get article ideas from. Look at the current trends, and problems that people • are facing.

  8. TOPIC IDEAS Tutorials – Answer the questions of other people. • Reviews – Try out a product and write you thoughts. • Tips – Life hacks. • Response – Respond to certain people. • Interviews – What do other people think of certain • products or issues?

  9. STEP 2 – FINDING KEYWORDS

  10. SEED KEYWORDS Once you have a topic idea, it is time to start thinking • like a user. What do users enter into the search engine to find your • article? • For example “beginner guitar lesson”, “basic piano chords” or “how to start a business”? You do not need to exhaust the list, but just come up • with 3-5 good seed keywords.

  11. DIG MORE KEYWORDS With your seed keywords, use online tools to find more • related keywords. You can use keyword.io and/or ubersuggest.io to help • you. If not, you can also enter your search term into Google, • and use their suggested search terms.

  12. LONG TAIL KEYWORDS My last tip is go for keywords with more than 3 words, • or what we call “long tail keywords”. This is because the short keywords are usually generic • and hard to score. For example, “piano lessons” can refer to “free lessons”, • “beginners”, “advanced” or even specific “classical” lessons. • Using keywords such as “basic chords piano lesson” is much better and more specific.

  13. STEP 3 – CHERRY PICKING

  14. MORE DATA ON KEYWORDS We now have a long list of keywords, but which are the • best? Use the Google Keyword Planner to help you get more • data. No worries, it is a free tool. • Simply enter your keywords into “get search volume • data and trends” and analyze the numbers.

  15. HOW TO CHOOSE Based on the numbers in the free keywords research • tool, here are a few consideration factors. Search volume – No point targeting keywords that • nobody has any interest in. Value – This is the suggested bid for paid search. But • also a good indicator that there’s market. Competition – Nobody targets a keyword that has no • interest and value… This is also a good indication.

  16. STEP 4 – SNOOP AROUND

  17. COMPETITION ANALYSIS Which ever keywords you choose, it is a good idea to • do a search of that exact keyword on search engines. See who are the top 5 results. • If they are all big boys with multi-million dollar marketing • budget and extremely well written content – you are going to have a hard time winning. Go for keywords that has value and less competition. •

  18. PICK THE BEST The Keywords planner tool is based on the past data. • It does not mean that keywords with low value are bad. • It could mean that the trend has not yet picked up. • If you want, you can predict and target trends. • Whichever keyword you choose, remember to only pick • the best few – Do not attempt to choose a dozen of them and spam.

  19. THANK YOU! Please visit http://red-dot-geek.com/ for more free tutorials. Read the complete Keyword Research Guide on Red Dot Geek.

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