1 / 11

Learn About White Hat and Black Hat SEO Techniques

The goal of SEO techniques is to improve traffic volume and quality of the site, and there are two major types of SEO tactics – Black Hat SEO and White Hat SEO. White hat techniques are a good means of improving the search engine ranking of a website since these tactics follow Google's rules. Black hat techniques are deceptive and not approved by search engines; these are largely against the rules set down.

medresponsive
Download Presentation

Learn About White Hat and Black Hat SEO Techniques

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. www.medresponsive.com

  2. Healthcare SEO Strategies Most healthcare businesses now rely on healthcare digital marketing to improve their SEO performance. Healthcare SEO techniques bring more visitors to a website by making it rank high in search engines. Though white hat and black hat SEO strategies provide results to improve a site's visibility, they are totally different. www.medresponsive.com

  3. What’s the Difference? Knowing the difference between these two SEO approaches will help you choose the right strategies. The major difference is that white hat tactics emphasize a strategy that follows Google’s rules, mainly in terms of quality content. Make sure that you follow reliable white hat techniques to improve your search engine optimization. Black hat strategies are unethical and will invite Google’s penalties. www.medresponsive.com

  4. White Hat Optimization Strategies Standard techniques in this category include Original, good quality content Share-worthy and link-worthy content is important to attract the target audience. Make sure that the content is original and relevant to your needs and to your site. www.medresponsive.com

  5. White Hat Optimization Strategies Appropriate back links Google considers back links as a mark of integrity or trustworthiness. Good back links indicate good quality content, and Google will reward you with higher search rankings. Suitable keywords Choose a list of suitable keywords with proper research. Use long-tail keywords or phrases more specific to your service or product to improve your rank. www.medresponsive.com

  6. White Hat Optimization Strategies Keyword rich Meta description Search engines give high value for Meta title and description. Meta description ties your title to the content on your page and provides visitors with a clear idea of what your page is about. Make sure this description contains relevant keywords and is not overstuffed with keywords. www.medresponsive.com

  7. White Hat Optimization Strategies Add internal links Internal links throughout site content indicates the value of your site. They help visitors navigate their way through the site and choose relevant pages to click to. Two or three links to most relevant pages is recommended. www.medresponsive.com

  8. Black Hat SEO Tricks Certain strategies that provide quick results, but are unethical include Inappropriate keywords Understand what your visitors are actually looking for and provide specific keywords related to their search. Using irrelevant keywords may result in poor ranking. www.medresponsive.com

  9. Black Hat SEO Tricks Invisible text A common black hat technique, invisible text is something like white text on a white background or using zero size fonts that only the search engines can see and not your visitors. This strategy will result in Google penalizing your website. www.medresponsive.com

  10. Black Hat SEO Tricks Cloaking This is a deceiving technique, where the content presented to the search engine spider is different from that presented to the user's browser. For such activities, websites will be penalized. Doorway domains These fake pages overloaded with keywords automatically redirect visitors to a separate page or another domain This will ultimately hurt your rankings. www.medresponsive.com

  11. Choose Only the Best CONTACT 8596 E. 101st Street, Suite H, Tulsa, OK 74133Main: (800) 670 2809Fax: (877) 835-5442E-mail:info@managedoutsource.comURL:www.medresponsive.com Thank You… Though it takes time, it is ideal to choose White hat SEO strategies. There’s no shortcut. Only hard work can help you get good results on search engines. Consider choosing an experienced healthcare digital marketing agency that will always go for white hat techniques to optimize their client websites.

More Related