Aggressive Black Hat SEO Trends & Techniques

1. Aggressive Black Hat SEOTrends & Techniques Ziv Dascalu Amonetize Ltd.

2. Follow the money… In the past, BlackHat SEO concentrated around the “PPC” industries (Porn, Pills & Casino) Now days, the big money to be made is in the downloadable content (download of FREE Software, eBooks, Movies, Games and any other FREE digital content) So you find there BlackHat SEO as well

3. What Amonetize Does ? Amonetize offers an advance and innovative monetization optimization platform in Short: WE MAXIMIZE THE MONEY YOU MAKE OF YOUR WEBSITE

4. How Site Owners Make Money from downloadable content? Amonetize provides an installer that wraps any digital content (Software, Games, Movies, eBooks…), Once a visitor download the content, he is offered additional FREE 3rd party software to install, the Site owner gets paid per each user that accepts the offer. You can get up to $2.5 per each such download!

5. Downloadable content is the PERFECT industry for Organic SEO • Unlimited number of keywords (Any software name, movie title, ringtone, eBook etc.) • Big money being made from worldwide traffic without the need for visitors to buy anything • Non branded sites are trusted by visitors • Demand is worldwide and increases daily, people want free digital content

6. Competitive Industries • Different type of animal • Competition landscape changed over the years • Highly concentrated and aggressive • It’s a war out there

7. Playing the bad guy • Sometime the best method to move forward is to “eliminate” the sites above you • When things go wrong – knowing what to check is crucial • Exposures awareness helps solve problems faster

8. Disclaimer Disclaimer Get out NOW if you do not agree !

9. Links -> Incoming -> Old • Link target change requests • Complaints on linking accountability • TM threats • Fake notices from Google

10. Links -> Incoming -> New Ones • Link networks above the fold & farms • Banned / Hacked sites • Fake profiles with spam words • Blog / guestbook / chat / twitter spam • Link buy requests to M /Y/G employees • Push huge amount from same site + sub domains on same IP

11. Links -> Outgoing -> Methods • XSS • Hacks • Widgets and code injection • Links in posts, comments, testimonials and other UGC

12. Links -> Outgoing -> Destinations • Banned sites • Big banned link buyers • Malicious sites • Bad neighborhoods

13. On Page • Parameters spam for duplicate content • UGC sub domains • Un moderated forums spam on the target domain • posts, comments, testimonials and UGC • Hacks and injecting Hidden spam content (1 pixel fonts, DHTML tricks, cloaking)

14. Site Wide - Internal • Cloaking & .htaccess • Robots.txt • Hidden Noindex, nofollow • XSS for content • XSS for links injection • Many new domains with spam content and same contact info linked to target

15. Web Master Tools • Get Access through social hacking • Location change • Geo targeting • Ignore pages • Address relocation • Stupid reconsideration requests

16. External • DMCA & TM wars: owner, hosting, DNS providers, registrar, search engine • Take untaken brand TLDs • Change IP geo targeting requests • Influence search engines suggestions • Multiple proxy site duplication • Mobile / Email / Skype / IM spam • Abuse freshness to position push results

17. Presentation related • Video, Images (, Maps ?) • News & PR • Social, post bad titles on UGC forums, blogs etc. • Mechanical Turk like and click bots hired User feedback (remove from results, in and immediately out and such)

18. PPC • Click bots on other sites and on the target site • Post public freelance project requests for click fraud • Use PPC advertiser ID on abused sites • Abuse adsense account score using PPV • Use 3rd party remarketing tricks for scaring potential clients away

19. Critics (G,Y,M….) • Hire people to tell on link buying that the target site did (or was done for…) • Post in forum how the target site tricked the SE and got away with it • Report click fraud done from target site • Report spyware injection from target site • Annoy SE stuff with spam from target site

20. Analytics • Change user behavior information by using paid surfing services • Cloaked and fake queries and search terms traffic • Buy botnet fake traffic trends

21. Hack • 302 hijack • Cross domain canonization • Cloaked 301 redirection • Cloaked java script redirection and telling on it • Geo targeted DNS poisoning • Fake CC sales

22. Human Resources • Eliminate SEO stuff by hiring • Distribute SEO team members resume online as job seekers • Trash SEO team results in management eyes • Get your own person inside

23. Social Media • Trash reputation on all social media sites and push with links • Follow all brand conversations and engage to give bad feedback

24. Affiliates network • Position an affiliate link instead of homepage • Trash affiliate program in UGC • Contact all affiliates as a fellow affiliate and tell them about a bad experience you had with the affiliate program

25. Denial Of Service (DDOS) • Target site • Same IP site • Resources yank

26. Maximize Your Monetization • 196 Monetized Countries • 500 Million Installs • 95% Conversion rate Monetization Starts HERE! www.Amonetize.com

27. Get Started Now! Ziv Dascalu ZivD@Amonetize.com http://www.Amonetize.com