What Your Healthcare Marketing Strategy Must Contain in 2019

1. What Your Healthcare Marketing Strategy Must Contain in 2019 Healthcare digital marketing is always challenging, and it is no different in 2019. But including some vital elements can help. Professional healthcare digital marketing services know that this is tough to master, but with the right strategies you can make your medical practice conspicuous among your target audience. Outsourcing could prove to be supportive for healthcare practices that already have a lot of challenges on their hands. Not only do they have the day-to-day tasks of administering healthcare, but they also need to handle billing and coding unless they outsource it. The EHR (electronic health record) has done its part in complicating matters for physicians, though it is for the greater good. On top of these challenges, they need to be sharp in digital marketing to ensure they are able to overcome the competition which is pretty intense in the medical care sector. What Healthcare Digital Marketing Is All About The challenge of healthcare SEO is that there is a great level of service-oriented approach required. It is healthcare we’re talking about, and HIPAA compliance should not be compromised at any stage or that would launch a maze of legal hurdles. And, content marketing needs to inform and educate while also serving the SEO objectives of ranking and visibility. The idea is to attract all those out there who are looking for genuine care to treat their health condition or that of their loved ones, or people who just want to be more informed about the various diseases and their treatment procedures. So while you seek to get their attention, you need to adopt the channels they are more comfortable with and also win their trust. That, in short, is the goal of any successful healthcare SEO strategy. So let’s look at some strategies you can employ as a medical practice, nursing home or hospital. Quality Content Reliable information that builds trust is everything for healthcare marketing. The only way you can offer that is through exceptional content. Keyword research tools can help here, to enable you to identify the kind of information your target audience is looking for in relation to the treatment you offer. Most of the commonly used search terms are long-tail keywords that start with question words such as “how”, “what”, “why”, “when”, etc. Create content with that in mind. Include informative plus engaging videos describing the health condition, its treatment procedure and the steps to prevent it. Have this information in your web pages, blogs and social media posts. Share-worthy content can multiply your readers and viewers. Include

2. infographics as well. And remember, the objective of your content is trustworthy information and not marketing. Focus on Video While videos are easily the most viewed and absorbed content media, experts believe video marketing works particularly well for healthcare and is the best channel for increasing awareness for any healthcare practice or business. The popularity of video is proved by the fact that YouTube has more than 4 billion searches each month. It has transformed from just a video sharing platform to a search engine in its own right, eclipsing even Bing, Yahoo and others. That shows that YouTube should be an integral channel for digital marketing efforts. For appropriate searches, videos also appear in the primary search results. Research the kind of videos your target audience is looking for. Videos such as “how to check blood pressure” or “how to overcome obesity” are those that can personalize your brand and get closer to the people you are targeting. It breaks the ice. But there may be plenty of videos already posted on these

3. aspects. So users would like to see a new aspect of these things, something they wouldn’t have thought of, or something else that would make their health better or clear the confusion about some treatment procedure. Spread out across multiple channels Your target audience could be visiting multiple channels. So you should be targeting your marketing efforts through these channels. There could be multiple social networking platforms they visit. So you need to tailor your content for all these channels. Email marketing and online chatting are the other ways in which you can reach out to people seeking treatment or wanting to learn more about a condition. Make your contact information clear in your web pages. Mobile, mobile, mobile The mobile web searcher is the most common these days. Almost everyone searches on the mobile, so much so that Google considers mobile-friendliness a vital factor for gauging the resourcefulness of a website and for ranking it. You need your healthcare website to be mobile responsive. Without that you’ll be missing out on a great deal of organic traffic. We remember Google’s mobile-first algorithmic update by which Google only showed search results on the basis of the mobile versions of the websites. So you don’t want to be left out. And it isn’t hard to see why Google is so committed to mobile-friendliness. In 2018, 52% of the traffic on the web came from mobile. Health information is among the most common stuff searched for online. A mobile-first approach is essential for healthcare digital marketing.

4. Managing Reputation Reputation is important for any business. But when you are an organization in the healthcare field, trust and reputation are everything. And the social networks and forums online are where trust can be built or lost. That’s why reputation management is so important. What your patients say about your practice in online forums and as comments to social network posts eventually spreads all through your target audience. This needs to be constantly monitored, because you don’t want any negative reviews to spread, causing a lack of trust to be generated all through your target audience. The foremost manner to deal with it is, of course, by ensuring your service at the point-of-care is spot on. And if you have the unfortunate circumstance of someone having posted any negative comments, you need to respond to them, clarifying what they’ve mentioned, apologizing for what they’ve gone through and ensuring that you will set it right soon.

5. Pew Research states that 72% of people using the Internet claimed to have referred online for health information, with 47% of these Internet users searching for information regarding doctors or health staff before they actually engaged with a healthcare institution. 38% of these users also look for information regarding medical facilities. That shows how maintaining an online presence that exudes trust, respect and authority is so important in the healthcare industry. With customized and reliable health content marketing services, your practice or healthcare organization has a great chance of doing just that. 800-670-2809