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E-Commerce Digital Marketing Strategy in 2019

Search Engine Optimization<br>Search Engine Marketing<br>Email Marketing<br>Content Marketing<br>Social Media Marketing<br>Display Advertising<br>Mobile Marketing<br>Affiliate Marketing<br>Influencer & Bloggers<br>https://www.ccomsys.net/news.php

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E-Commerce Digital Marketing Strategy in 2019

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  1. E-Commerce Digital Marketing Strategy in 2019

  2. Following are most used digital marketing strategies for Ecommerce business: • Search Engine Optimization • Search Engine Marketing • Email Marketing • Content Marketing • Social Media Marketing • Display Advertising • Mobile Marketing • Affiliate Marketing • Influencer & Bloggers

  3. Search Engine Optimization: • 35% of consumers start their shopping journey on Google search. • Making sure your eCommerce store is optimized for search engines is key. • Both onsite & offsite SEO efforts must be put in place and constantly tweaked as search algorithms are changing. • Rank your products according to the customers keyword.

  4. Search Engine Marketing: • Immediate short-term results • You simply can’t wait for search engines to rank you, it around 6 to 8 months. • SEM or paid search (PPC) is the perfect channel. • Google Adwords is a great way to target search queries on Google.com • It is among the leading paid search channels that you should be focusing on.

  5. Email Marketing: • Email is not dead. We’re simply using it differently. • It’s still one of the most effective digital marketing channels delivering positive ROI. • Emails play a huge role in the customer shopping experience. • Send out digital invoices by email. • You remind customers of their abandoned shopping cart and so much more.

  6. Content Marketing: • You can’t just be focusing on selling. • You need to provide value without requiring customers to make a purchase. That’s where content marketing comes to play. • One of the best ways to nurture and delight customers is to create valuable content that helps them solve their daily challenges. • Whether it’s a simple buying guide or short blog post explaining how to cook something, creating this type of content will help you build awareness.

  7. Social Media Marketing: • Social media networks are best place to always getting connected with the customers. • Best medium to get the most of the user’s attention. • Posting regularly on Facebook or Instagram is not the only part of the solution. • Digital marketing professionals must include paid social media as part of their strategy

  8. Display Advertisement • Banner ads are another best channel to show you ads to users in the media formats. • Can help to grab attention quickly and help to bring to your store. • Reach to users at all the devices with customize media layouts option.

  9. Mobile Marketing • Let’s face it. The internet browser is no longer the only software used to access the web. • We’re now using apps more than ever. • Just look at how many apps you’re using when socializing with friends. • Having a mobile strategy is important more than ever. • Users behave differently on smartphone and digital marketers need to be there at the right time with the right message.

  10. Affiliate Marketing • How do you get websites talking about you? Work with affiliates by giving them an incentive for sales they bring to your online store. • Building an engaged affiliate network will certainly boost your overall marketing campaigns by helping spread the word online. • Build your own affiliate community and try to redirect your users on your store.

  11. Influencers & Bloggers: • Micro Brand Ambassadors for your brand. • Help you boost sales, engagement on your store. • Best way to grab users connected to other brands and make a try-out to your brand. • Their reviews and blogs are a great way for other digital marketing channels.

  12. Conclusion: • Users are now more connected to their smartphones. • They are constantly being distracted and their attention time for your message is limited. • As a professional, your goal is to find ways of grabbing that limited attention by communicating stories that resonate with your target audience. • You need them to take action at the right time and purchase your valuable product. • Keep in mind that there will be new digital marketing channels popping up in the future. • Before you jump on these new channels, make sure you have the ones I mentioned above under control.

  13. About C Com Digital

  14. Our Services • Creatives & Branding • Digital Assets • Digital Content • Digital PR & Events • Digital Advertising

  15. India’s First AI Powered Digital Marketing Agency One Stop Solution for all your Online Marketing Needs.

  16. Contact Us: • Website: https://www.ccomsys.net • Email: discover@ccomsys.net • Tel: 91 - 22 - 400 44 585 / 84 / 83 • Facebook : https://www.facebook.com/CComDigital/ • Twitter: https://twitter.com/CComDigital • Instagram: https://www.instagram.com/ccomdigitalofficial/ • Address: 10, Wadala Udyog Bhavan, Naigaon Cross Road, Near Wadala Telephone Exchange, Wadala, Mumbai 400 031.

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