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A vertical focus for approaching new clients September 2011

A vertical focus for approaching new clients September 2011. Research by InfoTrends 2011. The Market Defined. Companies you know.

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A vertical focus for approaching new clients September 2011

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  1. A vertical focus for approaching new clientsSeptember 2011 Research by InfoTrends 2011

  2. The Market Defined Companies you know The Hospitality industry comprises establishments that provide lodging or short-term accommodations for travelers, vacationers, and others. The industry is organized into three groups: Traveler Accommodations, RV Parks and Camps, and Rooming and Boarding Houses. Source: InfoTrends 2011

  3. Top Trends For This Market • Partnering with branded spas to offer onsite services • New hire training is important • Looking to make more sustainable choices • Conferences and convention centers are looking for personalized content packages Source: InfoTrends 2011

  4. Time: Explain the short turnaround for digital Understanding: Educate them on marketing channels

  5. Did you know that the average annual external print spend in the hospitality segment is $33,000? According to InfoTrends… Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

  6. So, what are they producing? • Print directories • E-Mail marketing • Signage • Point of sale advertising • Newspaper advertising • Printed direct mail Hospitality organizations have a wide variety of marketing communications needs. All of these needs provide a tangible opportunity for your company’s services.

  7. Bringing More Value One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Bravo Digital Substrates can help you provide this value to your hospitality customers.

  8. Pinehurst Golf Academy: “Driving” response rates. Pun intended.

  9. Campaign Results • Attracted 50+ more attendees for golf school than the year before • Direct mail response • 11.3% visit rate – recipients went to Personalized URL’s • 9.9% of visitors completed golf self assessment survey • Social media response • 2,500 visitors to campaign landing page • 26% of visitors completed golf self assessment survey Source: PODi.org

  10. Why You Should Consider Pursuing this Market • Campaign management • Database management • Data-driven personalization • Cross media services • High-quality digital print • Mailing & Fulfillment The hospitality market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services:

  11. Mohawk MakeReady provides practical tools and actionable information for digital printers like you. We can help… Visit: www.MohawkMakeReady.comfor more tools, to request a meeting, or to join the community.

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