1 / 24

Social Media

Social Media. Angélica Marie Pagán Enith Marie Sanchez. What are social media?. According to Oxford’s English Dictionary, social media are “web sites and applications… [that] enable users to create and share content to participate in social networking.”. Social Media Through the Years.

meena
Download Presentation

Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media Angélica Marie Pagán Enith Marie Sanchez

  2. What are social media? • According to Oxford’s English Dictionary, social media are “web sites and applications… [that] enable users to create and share content to participate in social networking.”

  3. Social Media Through the Years • 1971 – The first email was delivered from two computers a meter apart • 1994 - Yahoo! GeoCities launches allowing anyone to create an internet site • 1997 – AOL Instant Messenger launches (♥ AIM) • May 2003 – LinkedIn • September 2003 – MySpace (Top 8 Social Media Sites of all time) • July 2007 – CNN-YouTube Presidential Debates • June 2011 – Anthony Weiner posts a sexually suggestive picture on Twitter when he meant to send a DM

  4. Social Media Active Users • Facebook (1.15 billion MAUs) • YouTube (1 billion MAUs) • Qzone (712 million total users), China • SinaWeibo (500 million total users), China • WhatsApp (350 million MAUs) • Google+ (327 million MAUs) * According to Business Insiderhttp://www.businessinsider.com/the-worlds-largest-social-networks-2013-12

  5. Social Media and Politics • Evolution of the social media • Impact of social media in politics • Role of people with government

  6. Social Media and Elections

  7. Obama v. Romney “How the Presidential Candidates Use the Web and Social Media.” Pew Research Center. • Obama spent four times as much as Romney and also had a larger online response from social media “networkers” than Romney • Romney’s campaign talked about Obama approximately a third of the time while Obama only talked • Both candidates used social media as a platform to get their messages out • Discussed same topics differently • Ex. Economy – Romney focused on jobs while Obama’s message was more philosophical

  8. On the Issues “How the Presidential Candidates Use the Web and Social Media.” Pew Research Center. • Opportunity to see what the people are really interested in • Romney posts on health care and veterans got more responses than his posts on the economy • Obama’s posts on immigration, women, and veterans elicited more responses than did his posts on the economy • Do retweets, favorites, etc. reflect the divide between what the members from each party believe is most important? • Obama offered far more content targeted toward specific groups • All roads lead to the campaign website

  9. Election Media Over the Years

  10. Election Media Timeline • FDR – Effectively used radio to disperse his message • JFK – Used television to his advantage • “Reagan recognized the potential of satellite and video tapes” • 2000 - Websites and web portals provide constant updates • 2004 – News sources begin to use web sites to provide election information • 2004 – Howard Dean changes the game by utilizing blogging in a campaign for the first time

  11. Election Media Timeline Pt. II • 2008 – Hilary Clinton announces that she’ll be running for president via her website • 2008 – Barack Obama tells the world Joe Biden will be his running mate via his website • Obama uses his website to stimulate grassroots support and to collect small donations • 2012 – “Role of traditional news media as an authority or validator has only lessened” • Implications?

  12. Perks of Social Media • Access to information • People can find others that share the same ideas easily • Two-way conversations between government and stakeholders • Give people a space to voice their ideas and concerns • Build up movements quickly

  13. #BringBacktheAC • Title IX changes in confidentiality • Summer student online protest • Outcome

  14. BuzzFeed

  15. Criticism of Social Media • Quality of the information received • Information can be easily misunderstood • Anyone can share information

  16. (Data: Survey Sampling International; Figure: Thomas Zeitz(Data: Survey Sampling International; Figure: Thomas Zeitzoff/The Monkey Cage)off/The Monkey Cage)

  17. Criticisms about Social Media • People might have a voice but that does not mean that they gain more political power

  18. #EPNStop • Reforms (Silent Zones, Block Content, Pay Per View Internet) • April 21 Global Storm • April 22 people took the streets • April 26 Human Chain • Outcome Tuesday last week

  19. Questions?

  20. Discussion • Do you think social media as a forum for more dynamic political dialogue will motivate constituents to actually go out and vote and make more informed decisions? • Do you think the candidates could benefit from engaging in more open, candid dialogue via social media? • Do you think what candidates talk about matters? If so, what impact does it have? • What role do you think social media will play in the 2016 presidential election?

More Related