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A NEW EUROPEAN YOUTH PORTAL FOR A NEW GENERATION. YOUTH POLICY. EU YOUTH STRATEGY 2010-2018. 8 fields of action Education & training Employment & Entrepreneurship Voluntary activities Participation Social inclusion Health & Well-being Creativity & Culture Youth and the World
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A NEW EUROPEAN YOUTH PORTAL FOR A NEW GENERATION
YOUTH POLICY EU YOUTH STRATEGY 2010-2018 • 8 fields of action • Education & training • Employment & Entrepreneurship • Voluntary activities • Participation • Social inclusion • Health & Well-being • Creativity & Culture • Youth and the World • Cross-sectoral approach • Structured dialogue • Youth work • Evidence based policy making
POLICY MANDATE • Treaty on Functioning of European Union Article 165 • "Union action…shall be aimed at encouraging the participation of young people in democratic life in Europe" • Council Resolution on a Renewed Framework for European Cooperation in the Youth Field 27 Nov. 2009 • “The Commission will revise the EU Youth Portal and promote greater outreach to young people. ” • Council Resolution on Youth Participation 19 May 2011 • “Restructure the European Youth Portal in line with young people's needs for easy access to information.”
POLICY EXPECTATIONS • Members of European Parliament MEP Brantner - Proposal for a pilot project on a Youth Platform “A way to connect for young activists …directly with other young people interested in the same area in other European countries is lacking. (…) In order to connect European young people active in civil society, it is necessary to have a safe, non-commercial internet platform. ” • MEP Løkkegaard -Proposal for a pilot project on Digital Youth “Support the creation of a digital youth platform where young people across national borders can communicate on their own terms on specific challenges that concern young people today. ” • Young People Structured Dialogue Conclusions, European Youth Week 2011 "Structured Dialogue with young people should be made more visible on the internet/social media."
USER EXPECTATIONS USER PERSPECTIVE New generation: new opportunities • Evolution of web technologies • Change of ways Internet is used by young people • Emergence of social media
THE EUROPEAN YOUTH PORTAL BUILDING ON SUCCESS INTEREST
EYP STAKEHOLDERS YouthWorkers Youth Politicians European Youth Portal Civil servants Youthorganisations Informationproviders
GOALS & OBJECTIVES New look and feel • Visually & functionally attractive Quality information • Easy access • Search engine Online participation • Structured dialogue online • Interactive online community • Social media features 12 000 young people already involved off-line
COMMUNITY MANAGEMENT • User generated content • Online opinion sharing • Facilitation • Frame and animate the debate • Moderation • Prevent inadequate content • Forums • Webinars • Voting • Blogs • Comments • Polls • Multimedia walls
REQUIREMENTS • Languages • navigation framework and Europe-wide content in all languages (EU+ Turkish, Icelandic and Norwegian) • National content in official language(s) of the country and English • user generated content translated translated on the fly • Technical support • standard functionalities of content management system DRUPAL • Tailor-made applications for specific needs • Security and privacy • Regulation on the processing of personal data/protection of privacy in the electronic communications sector • Dedicated editorial policy/privacy statement
TIMELINE Three phases: • EYP 2.0: new look & feel • Theming • Frequent update • Icons and images • Search engine • EYP 2.1: Structured dialogue & EU volunteering on-line • EYP 2.2: enhanced social community related functionalities Release in first quarter 2012
QUESTIONS FOR DEBATE INVOLVEMENT OF MEPs? WHAT DO USERS WANT? WHAT LANGUAGES? SECURITY & PRIVACY? LINKS WITH COMMERCIAL SOCIAL MEDIA?