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The Future of Mobile Web. Brad Williams Web Development Studios. Who Am I?. Brad Williams IT Director, Batteries.com Co-Founder, Web Development Studios SnapFoo.com iHotties.net StrangeWork.com. Topics. Current and projected mobile web growth
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The Future of Mobile Web Brad Williams Web Development Studios
Who Am I? Brad Williams IT Director, Batteries.com Co-Founder, Web Development Studios SnapFoo.com iHotties.net StrangeWork.com
Topics • Current and projected mobile web growth • Why go mobile? The benefits of a mobile site • Mobile development tips & strategies • Development resources
Over 64 Million US Mobile Web Users By 2011 US Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007
Over 980 Million Global Mobile Web Users By 2011 Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007
Worldwide Smartphone Shipments, 2003-2001(thousands) Source: iSuppli Corporate as cited by Digitimes, November 16, 2007
Mobile Social Networking: $6 Billion by 2012 User-generated revenues from social networking services, dating and content uploaded to third party sites will increase from $572m in 2007 to more than $5.7bn in 2012 The number of mobile users accessing social networking sites via their phones is also forecast to rise - from 14 million in 2007 to nearly 600 million in 2012. Source: BusinessWeek.com – Mobile Social Networking
New PlatformsBroaden Mobile Reach Apple iPhone Intel Moorestown
Cell Phones Are Shrinking Projected 2011 Circa 1992
Over 980 Million Global Mobile Web Users By 2011 Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007
what are the 3 most important things you take with you when you leave home in the morning? 1. Keys 2. Wallet / Purse 3. Cell Phone
Key Benefits to Going Mobile • Wider Appeal • Maintain audience even while mobile • Largely undeveloped, still in infancy stage
The Big Mobile Squeeze How do you fit this…
The Big Mobile Squeeze How do you fit this… In to that?
The Big Mobile Squeeze • Focus on most important content • Keep images to a minimum (header graphic, ads) • Keep pages small, less content per page • Create flawless code, mobile browsers aren’t as forgiving (XHTML compliant) • Understand mobile navigation and how it differs • Most important tip: QUICK LOAD TIME!
"I would expect that mobile will start joining the internet in an interesting way. There's a huge opportunity to turn the kind of data the phone has into services.” -Tim O'Reilly Oct 18th, 2007 In regards to the future of Web 2.0 Source: InformationWeek.com Conference Wrap-Up -- Where Is Web 2.0 Going?
And remember… Cell Phones Don’t Bite!
Resources • Evaluate mobile-readiness • www.ready.mobi • Cell phone emulators • pukupi.com/tools/mimic • emulator.mtld.mobi/emulator.php • www.yospace.com/spe.html • Mobile Development Articles: • The Mobile Web Top 10 - pukupi.com/articles/top10 • Making Small Devices Look Great - dev.opera.com/articles/view/making-small-devices-look-great • Global Authoring Practices for the Mobile Web - www.passani.it/gap
Contact • Brad Williams • bradw@illiams.com • Personal: bradw.illiams.com • Blog: strangework.com • Twitter: twitter.com/williamsba