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Scenario 1 – Mega Brand/Form Factor/Performance. COMPANY “BRAND X”. “BRAND X” LAPTOPS. “BRAND X” DESKTOPS. “BRAND X” MOBILE DEVICES. “BRAND X” WORKSTATIONS. BUSINESS ESSENTIAL LAPTOPS. BUSINESS PERFORMANCE LAPTOPS. BUSINESS ESSENTIAL DESKTOPS. BUSINESS PERFORMANCE DESKTOPS.
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Scenario 1 – Mega Brand/Form Factor/Performance COMPANY “BRAND X” “BRAND X” LAPTOPS “BRAND X” DESKTOPS “BRAND X” MOBILE DEVICES “BRAND X” WORKSTATIONS BUSINESS ESSENTIAL LAPTOPS BUSINESS PERFORMANCE LAPTOPS BUSINESS ESSENTIAL DESKTOPS BUSINESS PERFORMANCE DESKTOPS BUSINESS ESSENTIAL MOBILE DEVICES BUSINESS PERFORMANCE MOBILE DEVICES Confidential
Scenario 2 – Mega Brand/Performance/Form Factor COMPANY “BRAND X” “BRAND X”BUSINESS PERFORMANCE “BRAND X”BUSINESS ESSENTIAL LAPTOPS DESKTOPS MOBILE DEVICES DESKTOPS LAPTOPS MOBILE DEVICES WORKSTATIONS Confidential
Scenario 3 – Form Factor/Performance COMPANY “BRAND X” “SUB-BRAND A” LAPTOPS “SUB-BRAND B” DESKTOPS “SUB-BRAND C” MOBILE DEVICES “SUB-BRAND D” WORKSTATIONS BUSINESS ESSENTIAL MOBILE DEVICES BUSINESS PERFORMANCE MOBILE DEVICES BUSINESS ESSENTIAL LAPTOPS BUSINESS PERFORMANCE LAPTOPS BUSINESS ESSENTIAL DESKTOPS BUSINESS PERFORMANCE DESKTOPS Confidential
Scenario 4 – Performance/Form Factor A COMPANY “BRAND X” “SUB-BRAND B”BUSINESS PERFORMANCE “SUB-BRAND A”BUSINESS ESSENTIAL LAPTOPS DESKTOPS MOBILE DEVICES LAPTOPS DESKTOPS MOBILE DEVICES WORKSTATIONS Confidential
Scenario 5 – Performance/Form Factor B COMPANY “BRAND X” “SUB-BRAND B”BUSINESS ESSENTIAL “SUB-BRAND A”BUSINESS AND PERSONAL USE “SUB-BRAND C”BUSINESS PERFORMANCE LAPTOPS DESKTOPS MOBILE DEVICES LAPTOPS DESKTOPS MOBILE DEVICES LAPTOPS DESKTOPS MOBILE DEVICES WORKSTATIONS Confidential
Scenario 6 – Company Size/Form Factor COMPANY “BRAND X” “SUB-BRAND B” FOR MEDIUM BUSINESS “SUB-BRAND C” FOR LARGE ENTERPRISE & PUBLIC “SUB-BRAND A” FOR SMALL BUSINESS LAPTOPS DESKTOPS MOBILE DEVICES WORKSTATIONS LAPTOPS DESKTOPS MOBILE DEVICES WORKSTATIONS LAPTOPS DESKTOPS MOBILE DEVICES WORKSTATIONS Confidential